Luxury Daily
The authority in luxury news.
Nov. 17, 2024
  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Dolce & Gabbana introduces advent calendar this season
  8. Versace signs NBA player Alexandre Sarr
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Strategy

Counterfeiting and IP – Luxury Memo special report

August 28, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Alexandre Arnault named CEO of wines, spirits division at LVMH
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Dolce & Gabbana introduces advent calendar this season
  8. Versace signs NBA player Alexandre Sarr
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
VIDEOS
More Videos

MORE IN Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images



RECENT ARTICLES
Alexandre Arnault named CEO of wines, spirits division at LVMH
Authentic announces Barneys New York Residences in Tulum
Genesis House presents winter light installation

Vestiaire Collective partners with influencers to combat fast fashion
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Burberry overhauls strategy amid rocky interim results