Luxury Daily
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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Global millionaire count to increase significantly by 2027: Agility
  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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Strategy

Counterfeiting and IP – Luxury Memo special report

August 28, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

To read the entire article, please subscribe or
 
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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Global millionaire count to increase significantly by 2027: Agility
  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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