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Dec. 30, 2024
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Luxury Memo special reports

Counterfeiting and IP – Luxury Memo special report

August 24, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Maserati unleashes anniversary activations worldwide
  6. EssilorLuxottica, Prada Group renew licensing deal
  7. The RealReal opens retail location in Houston
  8. Luxury automakers topple fashion brands in search
  9. BMW sets record with funds raised for education at playoff event
  10. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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