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Nov. 18, 2024
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Luxury Memo special reports

Counterfeiting and IP – Luxury Memo special report

August 24, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Gucci channels spirit of giving
  3. Alexandre Arnault named CEO of wines, spirits division at LVMH
  4. Louis Vuitton goes big with temporary NYC store
  5. Authentic announces Barneys New York Residences in Tulum
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Genesis House presents winter light installation
  8. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  9. Loro Piana, Harrods celebrate holidays
  10. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
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