Retail
December 16, 2020
Gucci’s Fake/Not Collection. Image credit: Gucci
By Sarah Ramirez
As both luxury brands and buyers embrace ecommerce at record levels, combating counterfeit goods and misleading marketing should be a priority to protect brand authenticity and perception.
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","iv":"b267fb10d76eb342ddd9564369680aa1","s":"4843945e2db7dddf"}
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