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May 16, 2025
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Apparel and accessories

Could sustainability messages sour Chinese consumers on your brand?

December 15, 2021

Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane

 

By Jiaqi Luo

In the wake of the COP26 summit, the rising pressure of irreversible climate change has convinced luxury and fashion to build a more sustainable future. And China, whose consumer share is expected to make up 50 percent of the industry revenue by 2025, is crucial to these environmental ambitions.

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  1. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
  2. Girard-Perregaux reimagines Deep Diver
  3. Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics
  4. Tiffany & Co. launches largest European boutique in Milan
  5. Burberry honors roots, presents spring collection at Highgrove Gardens
  6. Off the Cuff: A Q&A with Aqua Expeditions’ Francesco Galli Zugaro
  7. Mytheresa owner LuxExperience sees 3pc quarterly net sales bump
  8. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  9. Richemont closes fiscal year with 4pc sales increase
  10. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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