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July 11, 2025
  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Hermès makes fitness fabulous with Hong Kong pop-up
  8. Ulta Beauty acquires UK-based Space NK
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
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Apparel and accessories

Could sustainability messages sour Chinese consumers on your brand?

December 15, 2021

Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane

 

By Jiaqi Luo

In the wake of the COP26 summit, the rising pressure of irreversible climate change has convinced luxury and fashion to build a more sustainable future. And China, whose consumer share is expected to make up 50 percent of the industry revenue by 2025, is crucial to these environmental ambitions.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Hermès makes fitness fabulous with Hong Kong pop-up
  8. Ulta Beauty acquires UK-based Space NK
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Four Seasons Yachts names CEO
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35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon