Research
February 2, 2012
By Chantal Tode
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
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Ld3YCr+8+ZU0+2GKUOS5DOpauNGFc3iW9S8OweVwCVtTGKjHShdM8V6d0QKtyX8P5dtzz2+vl+aWB80XFont78a9HJctaPXrXAwC34Q7gtFDfI7w1x9nYlQqX45HNyVZZ1E+vsxQiOPQ51JOKAtiIU7gOQd+khRsHpJy0sLVjH2jMABfuMetMJFL2+Vl93h3bKwny\/Oni2+q1BBM2wKcFKUmHP6W6nbfKark21vff+obo7SI6OR3n7A6Ganvyn0+CFoWYDfWe2GSmcg9ZegZdPTOlcbqerm1V+5dk5WYSl6xxxtHKZjyQN7PVyhMQgiIb9otO904sLZg9GzVcmT8w9gKvXz54uqrn2LxVdJj\/oc9nmqMzAMi3603aZuCH4bBnsyKRr7\/Byz81fV7e1qsESHeCNmQYcRlkJL4FomH1meE2oWGaqVYIDzb50nP1hr8C4q3UhcL796UR0ameGV3WYsA7rADaCALcbCnqjHUhdsaHxC+muKl277eREvk1kPvOm0LDbgRpQwmQMfLBxB88Btb5kG6jTCGEiA1LAx2wxdeAHRlVTZzhSjuAwRtSexOeudARWQwTcpa4h40yplUztLzmSqkJwciLtvH6hxWWVVZKa6E\/M5m9pQuwsZkEPzFCxP69g3KJeIT59H2j8ttYTqwxLjHPab+\/HQYj9HfqfrUvhKy\/1vWM\/iDa83vBURtpUEloyKedN+uRPIVwY1By9yKcjIE0aW\/sq6gyBIr+itoR8hERGn6+lgTRXv52cDS5DTn6qloHEadorOoh5Nb+PpedSeDKFYIQ5Qr4wyjXaJWuvl9pEr01sW3VcHXsK\/nRPB+vQN8sgi1MyD8wWCTayFwB8xDvGs4\/gNGpRrzve7gxusjr4ODOZowbxdCeaC7OBVAxw+w8QXjp5WRDXRc8FeHS18GXwnNdocMsjNsaMzvfT7sYrLEWosvKsqubwJ25R6BRKen1Uxykm0mXJMDSTijonhclAVLfeFD2W+oARmTHYrIKhOPj+i6Tz+EiB55OtEW0N8+hVl3k6tS0CORABI4LjDrskvLqI0oWXF3PZi8dmgdJHWTW190i7rlqpfhYxgWnkdXQ+mqNbWT3zW238irx\/3bVOxJsnbYQEM44zgeOfOdJJgAQz8CTQ96DVTLh566iALHlLPxzHaG5ZEdPH1Np6GfW9pctmaJLbDcAnBvdfkDrSEGAHm77PBp4xFmH\/TDgyJRiN8jaL2HPjiY1kfyfiIvp38iWMP1GVOcdD\/DcmRhxFD5tlzEwyu3lPEPcX+eKqi6MFNmI4K2YMzJf56PRubHELVV4ElvlCkTq4kEFp39M6eecsCB2md\/EKiRYvypI0\/WIGNYCVPhzbG69khevBliag4rxm0Guh1RXH\/15BBfoSmyYPWZgfo2xkQZt5Gh4P5DE11XP\/ax7wy6aUmPgGMU93KguahojinqhcSKCb5SoQeHYkx32TK0kKmEnmGcVnVxKOYG1MoUi0xw8IQpkUcqyJn16LLP8Jsnnx1TQyACs7KPH3iQ5vQIq7euHa8HyWlGv\/b\/sDaYhYOFm0LUxnZjoK1W\/4Pz900or+p7tdbljbk8YPrOB1CWVbVqLpC1ilasB44ZFtyTGCenjPa9crYylsYbJZOLU+oVUjONCiJgbRTI+Ah6cJH0VvOGgzXLtZGaZBah4JxoDYWgl\/cYc4gciNBnQeZoKS1+z3ypkbX4If129x2tTGCDZ1ma58RTcmGExxK1ipsRGulwXjCAGAOxUnvGp5ErR2eLLsbOQ9JwGt0H1o8s7k8x1luHrIbIw7bkrNFBiuA1jZg81s5CqACLfLitZylV59H4IdkPy1sD9BinhWDiYYzy8+P4zdoNSK6QQYi11qs15UTe2t3DbncXo2HviQ22t8qeX1fi0Sf4f9FDV8YH0HvT3RIiJfVzKvrT3EiSYkWhXYVsSkWADnKWPCeGMs2v9Is+4ymNZytaeZQ\/7p8YGWpUmHCaAE2fRTCYkQe8WQRYsAIolM3wg+q7M0EOPBBwvp04Y3Kva\/AIK11nGu0e0o0qAe27zeOFx5ysX2br+RfrHBaciM16BLKMEwf7G1FqF7D9YwfEX+aPSCh4HOOFvDoOcjnSayz\/N8i37bwAKXQUbsixNFkd543\/c2O7S5dkORYDBRCO7GSNBOFIijFhge0F1tLsbwZD5eNJrQy9MHg9r2w1z03dx62DUA19KLYc0nZn6wHXNEH9aiILM30EIK4XsZTLtqfwWqDCaLc6ccbBda6XVP8vm5YWInrSQTVmv863oWt6K+nzuxZ1OHY3uvB0oXUUxaWyfn8KuID+HIPtKtM1YQzx2fVZ6Fenyg8BNOeoGlN8r\/KFJ+n5lyDMs2V6b65Od0Z7845Zih1eEcy2zGaWrCEePaUfogTpCiA55RUYknhj1HxQ1yQE18Yba8IBn5UsNL4FzH5eNncAfTRR2joZ2ug==","iv":"858f09781015a2c8e26112908e307771","s":"4f43885158ee64c2"}
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