Research
February 2, 2012
By Chantal Tode
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
{"ct":"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","iv":"a6c5134b147986607dc26826ac5f7a24","s":"1f6c2f24521d81b5"}
Share your thoughts. Click here