Internet
February 9, 2011
By Rachel Lamb
An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.
{"ct":"ltCQzu88oxAGfejqRqZ1g6VhmX5rEJ1vQo+FPELg7gkMVhUHEgvq3pCaTO28Hn4raTVT6+RHoKNI3JUSAxNdvHCalrtaOXWYkAKSJbgI7gU\/MtyhtoshxOX2l2gcBp5777XmNQdb+sHLUhXltYpAH4NMND8\/sacdsttp4dax4Ue8daH6WCiWGmvqeH5QeghNkHVQ8bLjLCuIPCbuFmokk5L1DhUc0qTcwP8uURIAq6hSAvrP\/ssUEQ78DnELo5kGO7oKsNTGkbW5iKPjyiu9PZQaYuPWLJafK6dAriNnCmmqDmiZyg\/ofAKi2Xd1sL408icZCpHNY2vSXq5nInn2wGb6g6aSpcRIBu\/PgK4ILvvpp+Vhams33Fa2StPjtev9HZTjw4p2meFC1gljjMRKCn2qBmH+YsdCdZ2qAKgqjFR317p+VOZQ07W2UaB6+QDSqTD+hHwwaInP5qnukr3yjQjRDxQ7x9VY6lGstfo3BsU\/fWHhyvQbjZMLG9SKOJxXuMgS0Js4W\/EDD8ETZ4kipC7gb6Y+qxzOz\/AqcL6zeHuJNV6tja2Ps8dkX2khM0gmXTer05K2OqQK36uqxFnmvfMp3b7A3vGmICFHkOSe5SiBL4L7ARKHUz95O\/OWoeUIswNHJfD7HD2KKY5pGCJzrVA6tGqnVU4APefulTt\/waijvDohZlLDx6Zue61BkOuf6ukt3zspXyfjxb9HSiD81AyQAGYHz9LaXrmPjIIME64x\/OpSq8sIv5sTw\/xc4ztd3himMsUzipKI2hn4RYsM7pn76L3ERndbkyetfPEmTlPAafD9ZGnWFmZuZtKwM887Rzj\/EkAYr40ruAPkADx4N0uQCXHLncXNweFwBdt3bHlYdtSLJ1q++83O9wEerY8xMzbgbX85kINtAF\/ikOnXcTv0ygexAN\/pn8ox61TqFWCAEejkVkZKbJS9x3dkN+MH94nEen2mAufutXvSl1haTS5unL0o8m0\/ZmZ9lMvHMnDaHqVoi34bJPAwmyv1oo0ETbWzj1Ir0CuGgXYCVTr4fgvkgNF8MWDsIrkFvE\/Z443ePjXdszkFWkoD\/63SLynmYRuWob\/ubq9XNH3IcJ7jHcCFPCFWRolwscJ0VYRcd3YOnHi2gZ+Bg0Mvav24Ho85XtbdgMx06AWDN+hdbDdYMfr5eni7\/WQWn5OtO\/ng6zhMUQyjg1Vs8wd2Rp1dPEnzmd4dn+v6hbx0Nqm5z62oF0mbQlx9IAPxUPMWc7lMuHQ6vuZ0jIv4IPNXQoq+pSWgAZGGv1\/H6hdR7R65JNeCuQfqs39zUgYlJXkTxDu+SIvvXU09pG\/T5A8WaIJa1\/sm80xO61WPi+r5vAjKK1oJlYA9wymUkIa5BTkzqStAhx5j2tBDagkqU2p2wYpU85Tz8uFOmCZgo7vk5kH4FA3zokzPMRolhHP+tOHBdpdGP21GNjdguwp841O0g+ydAbWVeZNMBHoRC1KJ7sGvd8CYQJv\/UP\/rxVktTKpWU2aQFk1WQ6MCxXWTO04PWXOzXZ8\/rcIyJ0UdoQvKAkuP09BVtQOZByB5QNkW7jVpTyjfY\/p6zudVMsJDCVlHIQKgmHJLNhsVhvfWN0TtViUjNHpDueIMhtnvb6zWYhjdj7Qumeka+BCKWHmxtTBwV4xyMIbjUyNDy\/3L6mk01f9MSvO+O0GfSuqtrfKwW3ou2GJzNVyhM2ZIoZx7ocYcR\/CEmUvJstSdiZSzXv5GzgEbkfeMfr8WsPQfsBKXxYi9YSrGV32O0QMDk4M6pIEmUlAW\/p0VLvQ9JcXFmmOtdTm14HFb1eBRGZrnUxd2KB1CS0DWjKhGDfFK\/zdoC22CubK3IMOuaTN\/cptG4BvnAKdLVcNwT5W+EaWqiHQ2bE4aflo0diQwRPj5UuvSqap0giSoOmdzA0PW8xwk3eQphHSLMOrqosAZ1QZfUy7HQp5whE6KkE3D4C30PcTwVwJLdGiypaH9UdhyY+7R4GapNzSq8OBNYZw7iZPPOg\/x9iIh5L\/pDmw\/dF8QQ5nnaLXMFPjCXoqkmali6obEqOo9GpCJ\/WDG\/FRKfkdtQaxNNTSpMuqBQxHHfGIK+mt35o98iXuWBP3skUbfhNIPjcOtjy1Y4onGEvRZWSjSmZqT9Vl1gDJr0HfFfmmBFcknzMFNj3YZ8KhLi+gvRiXbGfYRgJM26vYICvTel72Ublugbmq0nBNwoui88bSZ6Kx4MVfyVKJOQgo8+gS10zpngkZzN0AEQxQxkrOsMppbIVJSugI3h+UgASWvknrmPE64QAtxQaLxggNTs3bP59gRLBZi\/utRnPDFGJ+Ckl7oZWIFEUuNZ5I8ciGO5DFnNUmb2imMas6aBSgD+6QleUfDvpfONmh2Nl9yrnFS5GKSoQUW4Syf3t7Bq7\/KKoJJBDn4cEq8FxBRc5\/aHn0p3l9QkI9ODJVIGDbWm3DiZBtyq6I3uEqk+46n9HwFDOfPWDDWRNc6DhCatwwKtfUUamqtNHZ4pVlTuP+lwXZz\/OfTFHKwrRgU4t2UL8CO4Sdn4KIxsU1yvRIGrLEUWOz+KgRtQ84\/u7l8QdEUZoS4hDYIQKeFAuqooqoSzkCHjovvBhuDCEzX0dAuULeZx3XztGIFJcmzybH3JYsNcmgbFwON2xriJzbEiqL9QOWoCSsOOkmyB\/8803vN5dAkFkx9BPRVeG5NXsaQtoPg8He1Q5PKeJEEv9uNqgLjzs2TD9LLTC+pdJUV0pYnPGLmVZgrlbbSLore9nTtN6dh6KQF8h+3BD89QQDcQh1dh6OmlVOtulMg0SS++BlbSA9aKSHNHjjGS+COgdBrbZxnUiYn6iKibwmux34Gpa+Y2MCxTPxLvQQsIPeKk6QpgWUgjVoDlBqdCYm8YsvqnZ8oRJ27ozN4BBbQTT79BsKkomV0\/e61oKkFvXC9FTWcREtihfLviPMpaDAoxRZd0p25bgka+WjjsP+ya5I5vZHOENE122mVW6c6dYU+dSJCDCBedxkPGBt1LxfTUjBouJInRJwTHAQB\/X1ndNd6OBQwEqrJiDjbHhzXGlXkI5LI8Zcl0XdO6YwBa9Uhg95H3z5h5MDsLqxDhQIoaMSQwrP5Ic84QdLxSlU0jujmgaQXGT3QtD4kawt9lgtLhqIi6UnOl28q8LVkwu+5vYyHfLVhL8d0LWoV25\/Dm\/D2yOs7OqiHVqwoHmx1vj5E52QlUr7\/x4mzTCdHMSJHu6Onmcx0D+SdvGH+SdfxyMDqhhYeUASXsGpICSVfjG6dZOa5hFzhTrnz0xUQ70Ncb17T3dPvNo7VfjaLZMU2yvQIYdIOEQMSzu+aryCLe8Nh3bqEXqXMR\/T1dLuRqrbTZpXf4a4lAtlUXcNN8nM2j9WD5TEKNFPXNh+jC9mAPADg5whjlLtuNGnIm7D0ORd7dacFDv22vfzW2waMSvKqG\/TZZ+KMkVBFk3MXFT0uUpIpmxPuMGAVFGg0x4ch7nQaYpRBiqOlTfAaAUZ3jiPpxs5FtrnKM4Yp28QDwZyEHnnnRhFUvIzUfNtduvKLYsaANVDZhhc7OXwGsJuxCGqCbRdipIklaUxUa2kahIUkVYbMqcswiPYFzuT3rU1+wnONKOAXwpJ+wYtOYVBTlm9sv2FyZG93FCflbWzHzwJ5UvXG+18COPhRtP+oV+X8tKwGo7v\/TOesh+9NY\/NgUgzeYk+knOxPJ1NRjIhTjZoGw1SeH8lJwYOc3EzRh58sVi908FbsHYM1934ZJMS2nr+e5akllq1x33E6yhA0RGpgIpp8XlxnxZuSHzEXqZUsvo0NgUHsdLBaQ5iNfO69wmOota3Cf6FR3eTa1p6lhJyIpfaG9X\/PI1zlXyPXtxUavemjAtCLx0bkt9YXj93kxv3rYwdrQO5qT3cM9MeSZaGeC2QGIfm33WeIqxDI50KMvV\/+RAmsNry+hdMM7DYZv1LTrRISxa+OzBbrt+9H4NK3O06kT0JogWdc1iku2uStwqvNkcQai3ZL\/yoBe2\/0GdxNZk79c6SXlY8uOC2rEGQst9ycsWHEpFktZAcXJWpk7\/gBwalifJciOuRAH0Tb0BasNfC5a4NisnZ1o2qzV548IAeDVv3Y34MuZD+VBH3tKBC73rxeMP0Du5wzn9Bpr8pntVza+dV39odJUrkctDDvdsdR2CKjLLwyeW6Ihf\/IoFEDNjTF71yITcJWQsvwz21OqLrv4vKxMGABJ1DaZRbtHat3SEcaPTFaikrZ\/lHLYaF3mvcIsQWxUpP5GoDB8Wg2nTLOWsq86dyyVw2IHosK2DJFWBH2a3UH3WxNvDHxy73OFIbAToEnMknamvq1Bb8jb11qrTn39Km4c4SQCIsSi8pxpMQjxRBia4P+Eo7taoYTYFPwuDiHddk0ppNdutRtJl44pDTZagemn8nVdDqxT0hK7DXHCMQQYweIz4bxn5DxVaeNoFfhhov\/aJXPA0Am+gwGVZJTg1XVcHjJzN3XTOPBQ5SsxEZs3hQ1OM6JOgz0LMbXKnU1u2\/Kvvfk+Fhe3iT4dfsXCUPYDBJ78iFKACewzT6\/C71qQ+0fcQIEPIeWZGzRGySgBcQBJTuo4vvJS9u8uf6F+pgx6chw2vSVV8HWfCrw1vT0pWbupMdxZOyNjLnJ1P5wKf\/o4kx4dGAvS54oOX94bIM4WuHiismIXo0vRcOeBc1Z7Nk6dHU0yHjuiYUyFsicJHzkfefeFe1SbpfRMd47gxDwJn3uN+R0GL8Jy8auK2kCR6wzc8MBoXewIoqx8Mhj0h0440ZrM6RlO97Zb4vSWMJVwSoCs1kJ4Pk9RgZ3g75mar+toYOWKC777krdDnIuqT13iktbbtt\/5fr3iF7JOYzW5C3pSIUw2yb+EnXf+QyG0+a7dROo+kBjW+V3j5nm8h323v9MYotvn2GmewoMXLnyAs90QgiNySOuaj5aqMuFIVt544nRwSyzy9ApmKjFZ2N2PMr27sQFfG\/JW+\/Gyca5f4p6r0dmQvb81sWTGf9+LtaTjLFSx39lzk6JKw8YLBogOiV6WyLrGq5752cHt7IYFfTsgFGDhlVNWjFXXI9tL1nD2YxSqiULSYwW9MhpbY7yKndLY6x3ByjtABYg1Yj8b4Um7fwzA8zuCxf6JlAtubLfbxg2gMOplVnN\/wqhg0BiAtCQV8N4rQzvXPdc7y7l67XorxoZd+HFYuosEA4iEDWCokJGhZkueQOFQoPLLDOwBb1TllvAqGzX4T4\/bB4GiRo8MbPsPTnfB7jCNxnbRpe1W590l92DCNIe6ATIbNeQdbIPEO5u6kZRRX8If2UeXAjcF73KYGzQiI57z2T2BSHAibM\/Otu+UC8DQpDdh2oMf9m6cD7Mf3gKoDB6h+0jATUYUiNg4MnDKMw32vIU3wBcw1vdECr+cw0SRNd3RDaruCi9S4dW1vfwNBVD3q972PJiw21ypOU6rOh\/8FDhZB2EMgRpd9xZcAvr6QMoB8SwcpPssaC8+qeiLEd23lkDq60EN74wuDg\/cQlBMSBjJq1hDnOpY39vV0YhBy16Eie39riWg\/ds3w5R4pjj6u9IlUxYBZ3a2HJVZApvBpOQQZv8aiAVEZnQnhvXppH6dOXjtX95WM96z6AoFS9YpPQ1jk5fGdd22PDn0wmk76f4q5i\/tQTysxiEQVt6bHCBJd8F50NMFq032j4y3k3YTp8R9+u1ClRTqavvVLDOa6B78xDUGuIQ+6kLtUuhPCw1Y\/c=","iv":"a8d1fd0315e1353986a4822b50d4c507","s":"50d591a7d05bfb6c"}
Share your thoughts. Click here