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Cost-per-engagement online ads most effective metric for luxury brands: expert

February 9, 2011

Louis Vuitton cost-per-engagement ads help drive in-store traffic

 

By Rachel Lamb

An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. Viceroy Hotels debuts narrative-driven brand identity
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Meta drops price on paid subscription tier in EU
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