Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"b03faa3b91ceba48fce2d88fe7798165","s":"cca3c7666b319ef7"}
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