Automotive
November 20, 2024
Updated logos and bold new codes and colors ground the brand's refreshed identity. Image credit: Jaguar
By Amirah Keaton
British automaker Jaguar is returning to its roots, rolling out a bright, bold global rebrand that references company history in creative ways.
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","iv":"357050b80876ae27696833b7664ec5c3","s":"649c36f4ba7d3200"}
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