Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"0c459fe80ea6aae5bed9ada3820df591","s":"fa8c89b192bc26b1"}
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