Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"61bf09fb0b78b7a90c4e307ab57ab7f9","s":"e6d0a239190522f1"}
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