Marketing
June 4, 2019
The 14th season finale of The Bachelorette was filmed at a Maldives resort. Image credit: Shangri-La
By Sarah Ramirez
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers.
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","iv":"1ceb5a774744d2ab2ef7ea5af774adac","s":"b8fc5c658fe26c6d"}
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