Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"b1045957a74eca19baf18d76a3c5b49b","s":"a71fd42de9975f12"}
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