Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"d316bdbdefc323ed91ebde297ddbf891","s":"4b3d602c0adfc2b9"}
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