Marketing
April 6, 2018
Brands will focus on talking directly to consumers. Image credit: Gucci
By Sarah Jones
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
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","iv":"fd99af0af7933072590bbd2a2ac117a3","s":"6ee8b1bf1db666d5"}
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