Q&A
February 22, 2017
Josh Todd is chief marketing officer of Localytics
By Staff reports
We are not breaking the news here when we say that smartphones have officially moved beyond being just “phones.”
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FGTG8P7UR4PlcTRLZ6tf4E9Q96XiAXtKt7m+de969evA2a2DsocdXYR1yHF3BtkNb0FTTZ9CuCCnuFwj8Ma6ByrGSgTOha+elkbRKgO9XtR1sR08sFaLa0i2Co5MvEuQ7EnMQX05VZ6a0DQCDWQIzze\/uETygzzKYGCAb45kOWt4+DOpD7fqBGXP4E4po3QHObL8P8uTTieEwOrh7cZMPGVLSv7S6UfZROEg1Mfbmbp08DmNswk0l+vgHfrLLC\/042OX8rfxWXu2KXZ3qCucDTXdPfqQH5xGKY\/QMMrqDrgDv6KGb489+RRmy2bfRJasG2pEgLmwYbWeg9lQMnAzrygOgokVqgyvQq5PZ6XmnP8DZKGi2jdkBGZ9KUZvvqW2eshh25oIQpf2A6STMq6kn0+Olt+3xnoPCUopYaX6ivNiA4zp0MCfibpNqQh04Nq\/HA0HdIqCQe1o4UMRKYGhOGX2EQoYm0hLsiW\/qo0+zL2dPsbCHS7aQmIIAaR3z4WN5yjWyHqahH9ZEnVlG6EMQ4isVIEHrFBg0OwewcfXiE0x8szRcSFoeulQ\/gvqvF0fDAs2VTVOqlXjfffArdYRRP\/uvi4bMKuTlRECjnX+rQM4PXm7+bv1uBXi3\/IUsusCJgZqt+4KYoN\/wj\/t7oBKACLILAeDPw2jbz61EvLuba53\/+JfDXMH2QkejdKmRoqLY+VWmPj12iEtH\/JJdDt9t\/LN+gJmMwyfMY5ovRjLWCzwuwJ2xaXdoTHh6m3KFBsUE8FMvdIkflP831jVkP\/s2HRo9O1ahcE5dQAMqRvEinwwkVDwOiXbOw0DkwNlGMXNqdrItwhoLOU0Jt+rn3t\/AqqSwMrwAFiZKzYZEpMfPRkh0BVpTM6sIOw+wdk9FLefTP4RazKmZBhoy4Zn99NUzfr5sgeOH4xe7lXYx7pNJlhWzNpi9RLK++ah+cqZvGKN+tUz4xi6Cc6U\/3LIpGNJsEovzgeaPuNCQQp32rSQAyjxNOb56kdqbWh5sDkMB9znL5gt\/iTfkCt3wGG\/QYLPiXl7Ys8TT0gBO0Tm1dgDot7Jr50AeS3WytV8JDJFgmK4RXsvv45OjmGGLfP8Wy2gznpt341lH41W0gy4w4PlzCf0nw4kKEB0B2mBuy1wEn5eQaMkZsubd7hJAwzfDKikKr30hro9bPP\/9Ps8wRdhOrbZEkiT1Tt2\/Q8gv0WNoYW8EvVqhvZkBchXzskQISg\/xQovMxtnqO8Zj+smUE5JzrPnYAUxjX3GM8e0JodBOKH6UtClM3YMMvZjB8MkChuse5UUZqG6zS74fh73jwqHQvzGeFZxVyG+btJ5inlIZ1epjz\/Re4Hd32NMziEorQZM6ECDuENrfOz712getElkovuXjo81sBBEPhyN5oKdlNodAEKOIViJqO3zLB1lgd2BPaZl1PqY\/GaBaXjf1DYSemf4OwbrzQZXVXQ2zK6uKl1JIthVemssdjw1b11r\/6GJRjhuezlkr7iwvsASKd0Wa3QwMKDuLt6tOyWVZGpoI53bsUSIm+K3rRJoBAI68S9ZC4\/M97ZrDDmoiyUhurVezTjz1iX7i2r1Ia\/tm3eoEnXeoeprPmK9CcQacs4w+MWY1wsARf9Ll5BoVwPZIt+TgrnXe8r7Rs16UUxe324NFx8Q9NSvhgou7RiwUsB8RuRqFDzmLbaqwmaU6\/4Bg6PYTExn9UmIwPW16jDQwSbcYFe8pqLp0m3M85WNJyQ9YzNE4qvPpM8v7XzvQKMjC79KKWugsObfyqLj18BaQnuFQyJVlnjZsLvBevidCwQNhjVwQpBEyZz9esUASHFmq504Bg5HiNx8wGa4np5wRo\/n2WR\/RO1yi6wAbutYvaNBzCz\/npYh5GMhizXFc6DfgBpDPbPB9StOiWxNc92udOTFx+6hOlPmnQY1wCR2EeAPh0vp+CbfUXboWh3DT8DfVA5p29F41jbyMrGAjW+puW5tvLwKPNfmtnt8M0Z0MQEzs63RedwsIbfo1KFK3LuAu1iIaIpshneENRvkUWSJ1G1kvnr\/YDQV+\/5Ca1nXcfX9cy1gBdlqDzZeMOd06O+9HObihHJcXIlSGf27wgjMyXDVK83WIshqEY7o+EPews0PUZBW9rKRVQRJS3+Wra1X881xg2MgEfKWSby1BCnpKY1mNUJ6psmfVwNxu1iyJtwZNiVzueO\/Pb8+AUXTQcjPBGHEWfvp9wHiQQaYHtK5xclcIlmu5LsYqzDqpEiWKQnSp7T80e5KeaptzYXZ6Cp8LbhvMM\/efBp3qLz2kd1Lwol\/hlw3NMKF2XAhhHdDqiiSeaIBhXz0y5o3oU\/x\/YnF0rLVx89ILQerWA6Ljw5d\/qACtyp6oo7SE36o6VXLQBLW\/lJpPuqw76T\/ssi1RcP\/7PHCdAnxmcDvNZD\/1cDMm7hwRnQz6pu+me6PKbfjzkrj6A\/mCVSl8HuM930RCKbxgDiZEVzc906hGDlSZICPKaxu0h657xtRpAgJs\/R5zq+IeraGtrx+tQ+Yq2qatFMH3rXMO3h8fsNuBePN1\/+5iRgkuaj9UJeuuDqd4U8dM+8rN3O8ZArV2Dkukdh6hrWn3NXBAdEyIVRfi4ipLZ+njd6aV1QumM0eRKHA8aZk+zz0GQPE9N9ImX9YHi6LZaPwcmk8cgXoUoySEurkflgTy8OGbQKnoATfcYhAVSib4CleAehQirUU\/Nd48gYg5XiJ7qEQvHhhGjh8tZGwOY\/vFLeZkGuDxxBjcQm2cABz7hwT\/J4g2tkzR8AMnFOC8XhS1rgsxBsVSBW55h5weD4Wc8WSFcbabUfq5YkTgAXxGB012DzMUH9JUaCQi4U+0xLdHPssKLMH59ONHdNIUZacBFQG0FFCM3K6gaPMLfIPIC3YV\/toXN9D4Jr42Q2ghJnn\/rvpuGhzSK9Qf2zftoUD4x+Hti0fqHdAJV8\/yP8LVdIPekQN6+ZTrLoioriawgJ\/nF1IyFTBkFMsQrLk8Sd5OEHnjkusGjKUZg7c\/XRpWjvFEXyRIujId\/DdPgJ+drxRZhQ1y9qiz57qpvNj9iif3qNfqWCeQdffQiXvTWC\/hATW8Ictk9747JvxWqJm9ye3tCxPntNLUdzioagJmsjLt63iysl+64P2IImQu7hpDe6Qt2GOenZdlIShvKjQKDCFbuGPCzzkIgIAxplXg9NPU3feLc2wzmMcvwuTRoOMETEGCQqgmgWCAq0HZUbOsXfdlrRJJkPCESLgxZEgf8aXzEhN14yg4VQCva963Zr+hR5Q2dUe5GUuqwkurjL5gVIHil1x0boe+1nbOAIu1dfhYs5q07Ul2raQ76y6JcwvHmtE9po72Y99EkvFGaQJi0nKXAIkeezT25h74Myg6jIhT6ShjWn1r47a11mcdHU+a6Kt8WlgPJoI4T\/XH1X86Qrp1jMGM7V2lfl7WbJvPxxFaq1MXswXTApp+4I5w7kCr6qcgbyGLVkZRxdTaP78DGxgeCoS1A10a4EwgpZSVEGhNQARLnokUUzI3VbUpRhKbnvWkEigZ\/r\/9zhB0v3baha24PsSN0\/Vz7v11OLflYf5kxBwu23YFWO73gHjPddefWdsufQsmRvGolxTudNP1toDOyFxZIogy2ceR02SG3w7ScZVG7u18BlPYCxnPS70Hdbbre3MSikFLoj8WixHsl3BLzmxggy3Cq4c5pRyr40tYyZf3GBAZywvooGZgrNCtCERqVMDtmlU6wMwhoc1d7zMoIZrhLGjZ8M\/TK6u3ZdhvoeiegBNFxbL\/Y8XEJt8RMtgqheJEzfGHjE2K2IBe\/r7jZ0yKfUITEV3rtyYtVi9t6KRBrpggxmHiA01MMWZN1Kof6QytEFPYUqfN6armO+4dcTiAPyoB5Sys1csw\/h08yeOIvM6m5\/nbwcygsMYrRlN1kx2Rc+GFyFDl8sQAoPVVrwtc8JE4ddTGK4rnjSLew7IxjT+q5uAtytZUadk19EH46TOX2GE\/19Una8x+qDrdNDV7J8skzZzsXbS2aQrGjvkyYA+mF17L\/oBxJAqxTS79JkB7Y7kmGkwRqYIXEYQnD0+goasAAESMK3Y4ESF67UKGRglKtK5Fdt6pyWhvhA8E1YN3xjjFbPJsiVVpaVMWJNfhN1VMEI6QaARjpDT6ZBYLSpgR0wjHFbHjpPWR9Pr+81MMBIizHLUq6hwjuapfJsJQSqPv5B6IOcO+I153iCw8obTi8latRuZVRB1N7pHPDTacLXLS1bgFbwr+sZBdNQoQcUSfeddF2IBAzYwKDrxjcwaIgasTlHF\/NAtkuxDAave0zFjXbUOwuI2wu9GveFKKVbYUwabwltBpz2mC9IyA6ZSlTsRooE8Ktn24Yc5AGngxWNhEVrmlygKIx+wtO35nTVQAm1AxZrHC5o3UvdmEpHlwaTm3Z5mtxz\/hY0Yzkyl5U9YIQj5pqQZYBJ1i5I1igW5XnYPTh57kRawsDCOOxh8VSh+z+XcUsZsLierkwwME+\/PaqufuutB7V9P8\/S6XmS47eiBvoMUcQBmIXxA9xIIt7HUTl73b5xeg+VO7v2SvMG9pu1w3pNIUJI2IHA3XGgnkXBQUrPFXap5haBDogYfLSGHQjt5EJ+nPlUfisnsyGIdOaDiz9ouI\/MCRRREKCkvFMIFMaCbraNpxSsoKR5ZnfdaogTOv\/9uhX\/Nk0JThs8V27ND\/0E9k0hKytmRBp5Ci5LJOESeTFf1QSnVMmbb8v3v3W6dMmYSPmqco6mXQqJt4xi9WLjVchhXhOR6Kwbs0jrNmB1y9PhXqN\/sPPr8Mrbd1yjW7PJZfRt+4gqbhpkagLgTHXmBj\/p6BUlm9Vsd0ep21UC+66uPJcCT\/A3Pz+Bwp\/euKc+FYAekz+TMUMSjdk7VwvQj4IlWNaEpQoFM5o4Th\/T+r5GProBpmVBsSPuvCSE5RLy\/Kpa1R0lboEZMLtCDzqdgvWDwXcsfsaUtimhyZF3zarLJFC2gjcXtuBb6\/YtC7YkqqIY0ALbzM1zWh\/BvWSvrrjofs7nh4SWANNiEeECaOs8ma8BlF24iBRc9TGCkNRaU18iR0dKiXLwWe7gpZ82OOJcXt9ieiNvTxGLjgbMoB35lh+fdos1ZZ+tgjemiM\/UbwCMXsPA6wjn6IRecHLvPPqpADfPbPZgCNvsJ4Jzmol4j\/UqrowN51MFIDkZMC5JUjfQLl4KUMdL8LyJEkH7HBjuyx1BTCI8mx4HrotkBItUUja8dPjaYelgLxvpsiLV1kezfgbtBIZ3Uaf47T7MjYI+19lme7gdF798Z4B0hYSIRSSl7MikOs\/krJefZ7\/Vpm0sCwfK+tbMnjGbHTTmJXR8mPr6D5kOh+RnNgVoqxOEbhbLTmzbPMOmkicTD1hLc9co99VHXH8NLdSKz7MNr4a8sKB3HxZXz7zi\/58cPsXdBNHEyn11LAj3wnd7Yq0+0rcEyqFXhweB\/5HQu+Cd\/wtp00h4UHbUa8vhpQmgxFBm0rrVzP8wSwjKcdRSx9oo126AJDpK8TdlQrZ2Y0Cqr90SPsUktWt\/nCUMPYMVR4uORBCCoQQcd2TnWX1btwXd64BitjfEdG0Dgj\/zuYSedMGA3cN2qG6yCB90dizMMiRo\/zQaJ6ZuFnbdADtP+CY1oPpBh4rnOFk2SnsdXPiLuenpx19J\/DbRj+3swcfshhnDj3XZJTzzGfA9+fftkXncQ5q0TJ3in68b5NWRlReZwi7C\/LM2yJRcYvJTDVtELYbIb4N\/Y1fhqSrTzgcss4ZL+MQ3n5RmScAXIvAZ7CPnIruA4130pC5NuL7nxEqs7n3ZrC1jnaZstZW1PG4xNnJaFWEnDhnGbLGcwbjFwcYH+BMAj5oxYk72QZ3Ycq5Y6Os+d1lbYYb62MROQ177vOPBxR9rETMjy1TmKeB1+jUYnlvIbKYz2YTvxLpKyaZb94fBewt2ng6k7NNjkFJf+wd6yJx3J1MJ3VR+Y9yIc4XM31eUPzSOReLVxHvUIx5FDnOOFfbcnMPNNZlgkQkpvBbu80IxsL4Da\/OXFfcEsgJSleDC3Bg2JUxMQu9GbUIJccjv8x+YCVit\/0H6aFCl0Bxyo+SiO1QiKOJQiHpZarxF18Q75xq1rxmFTGFZgobSSNNccR3oIOPvSKkN5fPQwOhnisC9d5yqQKwBuBCrX7TNs0q+5sTbjBx10PScoEjQTPLEolLHISPqayZyymdH3QpuzegzddBFryy6rkOE4VFHp\/DtqCcEPwrdZRvIJHIF782\/BlUYanPSviuNNoqmnF4qXyYtyMr+dsL\/FT9DeMBlK2zo1+WfdAF8Kd5kv17KbCMdP8X7n+xqbWKU4U3Uiljr92u+FO4c8gLzG7R9gKUdpp6\/oSFyTuDPhcrNHF2RgJCkYmLPjYt6mImHZM2\/G+ppcYtxVBaPQ2LrwzaMLbl7DrR3vbcbWLRaZGNvSDz5Mvix0CpaQqmlLDADpbgPlIBcsax7B3BGHLR73q1n1NGDjK5vgN04spjxl\/q8sJqbpwNTU86n0ZQYiOtLydz1NFk44w+BvB\/JzCgpv1x\/XHr+3xpAzSKk24KeIeQeOxAbpO90IPP9fCWySPqZIAvr5n63vf0ffozJruVVPSfs3vyG6BT62Bg3a2ExUF92Re1\/37UY6sj8rhY8mvsosklbz4\/nWMSC6+du2VSR9M46yEpY5zaMqKMSBTknV3L9\/Qw0eastZdmFsf+A1yoB2TEYsWdBg05EZaHjMrnDkvdxu\/zda6UTj655ISDBX1uh79ekqql38zw0QQm7xGwpyq1TbrDVYyi7\/vDhuC9NI5n98hFKLCQXaWafT3nSCKw78Nq03SQSkv47iGLnXadfspGcA\/R04s\/nMZ3ket5YOTYTRsC140RG58fsaOvMa7J4DImCjxrpfbvM\/k9+65DyHnxVDlWP6\/coMuzgbZhIexdaema6F6xlLRiQ2AZcccTWbbivuGSYtq4+pZlS0v79kG8XEX+XIwN0S8CmnMx75FnYIHWg9Cx\/oeRkLJHSKZF6QZW9CAtHn+gUwvu708kd2a9CFDiZvmUJ8IqmkDdwWXDVnQjKscR6l6YKWLViFD2qRXqK0ErPdU05TePZkmi3BN13iAojw771QrlNjW\/RcrhytqECYjMLIhCqc20SaUYn7I0CvW6ddB6bkKwnynzFIonBfqMDLaciblsRG6p7iqqQJISjj3KhJqLMlAFffD0rp2kCsidKyi4fwUQg+lnx71XSpYbftYAsmMsPbNQYR70wlyuykH3VZta+vIm5z4zsM65GW5TDCv4CQvclOBn+dfvJRPr6PxHxME4fT28KUZWFJTKuP6mnAx7ZklCRluWnPkhb0FZWCm\/bB7zLpuliOfDK\/rTWa9ZwG0HUZgCtI6cQTWdgjoL2d9\/jlfX19bKxvnRh4pDESsu6ssTi89RIgVMbjLzyZbhz\/0F9MDDIY\/ODQY9BHMIOtopPTYGcqY8RAHjgt89YxJMKIeYybD\/gSK3pa7iZEZH3ZJk8QorjkuY7qNJuM67tChfZMgfFEjKfBDbc+ccUj7iDHnRdAwmGIW3TznsrgBo0ItCUNgO5c1aJ09GBLOVMBCEdf1XlRO3j\/1qVaYTNDGbJrM\/ymrJQKsoVrEiBP\/uehTWnkQAFk5C\/JgI8vHozbz7A8w8BmVMH87vqD+rD5u3R0be7lHtYwekmZozO+BWHKAzt7YcdY0wZLfXkDr01TtlUc+EEogFyex6D1Ux3b\/oo87Ahv77D5NVw2TELpoZv+el5uRseSmYQVUCYZMYHXHA3igfTu24qJPkXFn2Bv0M\/+wLDGFs3VVY6D0CjOdVLSMWe5hs1BJ9Ql\/4pbRW0Ypnb\/wVMuh0fwmhZhnF5jrjppiI9bbRqjpGXaVbuEqaaTLWnktavQLWSJLkaSz0dkAL5tRYpCBwkHFlCebK2G3Zfx1PJBPHSuzTx9HotVAMlGVnEYDCONfgENwV3O9OaNKphtqCqGmn\/6f3emF4eNgPNoSSAzJCOLRlYH81TP5K0YPtpRacPyt743uacFDM9y+2BJvCbS11LKM2AvIISjXJgwJBz3GoKVlBbYxY4bglB8QyOvnAuhEL99tjBxGCUw5KWX1DCvYU2gnEnw7jOxmQSRnABVNIDKxsCr5BwosMjBIT72ExyamTEKK6mrhEiXz335p5Vef1EIukGIe6HKFCFQDlpvnpGHdHI3Yd+fG7\/2bg4XE9Lia7PNms22uuSTdkH3px3crpobY\/t2\/OKsfC1g83KMoAxVGsb8QJ6oWylPigCAnUnZiOYTdUtBxpEuW6GeMJyjI6WXCjuiDjqMgZuux0uwThLCbBcbuLzJWmXsaQzm+LKa+u54h8bAmJH9mSzpUM87PRGdgaB7a1l+QF4SPyq88c5qHJV7rcytTzNDL7Je3ypvDFgrcM2DugS054epFVXpTMKHCEZCuB5NxknNc8skk9CkYVmEkKWfm5ocHuXyBssCGQESf2qtuXqROtYXXPBhlBYOAuLACKU8vC\/F\/OMSLJiyx\/J19cFpBzosv9L3XRG2FoxJ0qUgB4Mzr1rpUprcalYNca1fYtRiwSjDRD37n4p9Uy+XCI5hVr6NIkpPmW4E3SeFSi\/ehp3KAhqQ15DiVUG8AfLB8\/HHbJAPfAz\/dEI+5s99ULASVl\/+6uPOUeki85ZYihvnlqlIeLBT0YfyrpadSV8xpXQHREK2ZelWfXNfpAd725THzTQR8EoYEOArb2wbPo4V7pEDZiH91nE5yxt1wtFeqG5dmM1KkLWXCFcMpTkhau9P\/OA8n1CrsQEJLN897P1kVT2acSnQOG7A5oudxd21i+9mjfZ2MomRFzd\/BDUDBtCTLDNgbv7v4paITGe+Nhf2yTazhWisu9p244bCl\/fJ1lYcHvEEVVxzSyT8QGNqFE0aiOrpcmLl0n9Ycsf5BjvaCDTca4Rw5AgW75vPEzdqn7bgtAd2aOBCh3\/L1yQmavaLHqpiUFXffCODmG81EV4adE4i40aSQmDndPZ46P\/deNYNL1+4HOFMcSlQeKJ2RpSLzxKRlgs2pOKXOecpRl8aBXUqijrjf+dxyOtvF2cxZVRTlKOD+MGQT8D+W4cUazyQEsa\/\/T9dtX3jyXUv8gO+xGYNLsyW6OGfaPF0rP6AZ4\/qRCBnJxyV+O5Ormw6E6yPWREFWOn4rwJa+bVWkGxvpdFk6fVXJh0VCyG5Bt6fgacudGRI+d4VcstGJPbgrFJGlrU7avdgpid8eIBuhKyEXrYUBls\/dv\/cYi8ehXMfjpxmsxz9UnAc3PVMkwrXhq3EWXowg1YQGV7ptkBk2Q+33bEV+sCmD1xnDbek9kZ6CHKiw3rD29ivcE3JtS3llnFsk6VJzQcyixiE0UfJpNtibZWNn6ur7zVZYersMcYXRRSRm4ptUFKCLB\/2zDfy8MFgsOizPU9QsY9ptUNwkZ5fZ\/PUFcHACLPGPeQP7KxVQ0xraRxRy2\/E30eyAkudXN0olSV0jvMKcmgoptdXlLDIdkWJ9Ei+B6nywnuBDuGwbM0HFh5VqXHoIFO3\/JaoBBhw8WEurKM6gUCB3VtMwEy17f9fiU4oKt2jQE8aDo5D796Vo5nCiDfCjV85M0YljX2urWVa\/o0hNb8MSpUhoZyg+ev6zDmFwauuhr9Rk6v96T7dqAOey0PfaNFP\/dq0naiQwgKfqClHSLgfKXDQl7hm9LYorE04=","iv":"60f2798c838f02bce0c5c279ba6407bf","s":"ce453b9d43abe792"}
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