Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"df44d59b9a1bf5f2c1e5cc2e4f7c5eee","s":"5525d3471a71c0c1"}
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