Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
{"ct":"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","iv":"6312ab6c80821e263cdabc1621de1bca","s":"9659ebe5f3cf800f"}
Share your thoughts. Click here