Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
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","iv":"8265093044b304b101c171e00bc50cff","s":"1b38927f0650aa69"}
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