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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 11, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Neiman Marcus honors Leonard A. Lauder in New York City
  3. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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