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Dec. 21, 2024
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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 8, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. John Galliano leaves Maison Margiela creative director role
  8. Rebag reveals influence of celebrity style on secondhand market in 2024
  9. As Notre Dame reaches restoration milestone, Dior crafts couture moment
  10. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
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Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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Wearables, AI at forefront of 2025’s digital trends: IMG
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