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Dec. 24, 2024
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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 5, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Porsche Design boosts in-store traffic with Linkin Park collaboration
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. Rebag reveals influence of celebrity style on secondhand market in 2024
  9. Magic, melody guide holiday campaign from Cartier
  10. Roger Vivier enters second act of cinematic campaign
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