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Dec. 22, 2024
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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 3, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. The RealReal opens retail location in Houston
  3. BMW sets record with funds raised for education at playoff event
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. BMW models top luxury auto shopper poll, Tesla slides
  9. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  10. World's largest Jo Malone store opens in Tokyo
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