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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 3, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. ‘Copy Nothing’ campaign defines next era at Jaguar
  2. Audemars Piguet unveils collaboration with artist Kaws
  3. Dolce & Gabbana, Skims release limited-edition collection
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Luxury brands losing ground with younger audiences: Bain
  7. Gucci channels spirit of giving
  8. Kering launches Generation Award X Jewelry to support sustainable design
  9. Dior welcomes first beauty boutique in North America
  10. Kering slots new CEOs in at Saint Laurent, Balenciaga
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