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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 3, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. European buyers shopping more often on live platforms: report
  2. Natural Diamond Council launches digital education hub
  3. Burberry inks multiyear partnership with V&A Museum
  4. Banyan Tree to expand global wellness offerings
  5. Kering acquires Italian eyewear manufacturer Visard
  6. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  7. Latest Tumi campaign features lightest hardside collection yet
  8. Aston Martin employs newly-earned Royal Warrant
  9. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  10. Prada’s first standalone restaurant arrives in Asia
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