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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

August 26, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior confirms Jonathan Anderson as sole creative director
  3. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  4. Patek Philippe inaugurates San Francisco boutique
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Beachy takeover from Le Bon Marché stocks luxury exclusives
  7. Ferrari introduces new dealership design
  8. The power of affiliate marketing for luxury brand growth in America
  9. Immersive tasting pop-up from Don Julio coming to NYC
  10. New marketing chief takes reins at Equinox
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