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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Mytheresa releases quarterly results, reaches record high AOV
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Pomellato reveals exclusive residency at Bergdorf Goodman
  9. Kering slots new CEOs in at Saint Laurent, Balenciaga
  10. Dolce & Gabbana, Skims release limited-edition collection
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Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Mytheresa releases quarterly results, reaches record high AOV

Audemars Piguet unveils collaboration with artist Kaws
‘Copy Nothing’ campaign defines next era at Jaguar
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury