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Marketing

Consumers yearn for brands to display social values

February 9, 2021

Oscar-winning actor and activist Jane Fonda stars in Gucci's campaign for Off The Grid, the Kering-owned label's first line of sustainably made merchandise. Image courtesy of Gucci Jane Fonda starred in Gucci’s campaign for Off The Grid, the Kering-owned label’s first line of sustainably-made merchandise. Image courtesy of Gucci

 

Brands are being called to acknowledge and anticipate different audiences’ various priorities and intentions when buying luxury goods.

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