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Research

Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires

August 14, 2020

Activities that consumers are prioritizing this year. Image credit: Brandwatch Activities that consumers are prioritizing this year. Image credit: Brandwatch

 

Since the pandemic hit, consumers are prioritizing the wellbeing of family and friends, health, social connections and financial security, and brands that are looking to connect should be focused on purpose.

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