Since the pandemic hit, consumers are prioritizing the wellbeing of family and friends, health, social connections and financial security, and brands that are looking to connect should be focused on purpose.
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","iv":"4f7373a9e819d1195eb2f2bcb31aa0e4","s":"18b8b90d57e919c4"}