Research
July 24, 2020
Euromonitor International's latest report explores how consumers are concerned about data collection. Image courtesy of Euromonitor International
By Dianna Dilworth
As more consumers shift their consumption online due to pandemic-related cultural shifts, many are worried about how their data is being used, which is a concern that brands should heed as their business increasingly goes digital.
{"ct":"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","iv":"7a349117979fd0595ed07a0172e4f25b","s":"1814795fbf659f86"}
Share your thoughts. Click here