Research
July 24, 2020
Euromonitor International's latest report explores how consumers are concerned about data collection. Image courtesy of Euromonitor International
By Dianna Dilworth
As more consumers shift their consumption online due to pandemic-related cultural shifts, many are worried about how their data is being used, which is a concern that brands should heed as their business increasingly goes digital.
{"ct":"aB9HaOACDRilrztVH\/UxD6YnoYyGSKd2mJsx1rofxhwc3ssTYenDBKWoVNfrDOL1dutnjJfEUvS7BjPWiqNEFDdGwrZKyMW6ZhkuxPo12fwaxow\/TSiMbb2DCzkE1HpbmD7vY4wcYR4IsICCA09VRqtniM7ueq1rj2\/t3nrkCkocw+UaDmO2QpPq5XxDvoM5p\/g5+jbJ3MWwnCjCKHwQSj6NfcwQD3+KYtyZk9df+qRsnDE8o2ivHQTBhhAQ4rU+GwbnAdHjKgIvIND6WIQlWuHN+BBYDhJdT0qrcEyhpcDVDGZyJhVpTjndOtpuSl0Atfe8etR8exzaz43UKB2QLLpUZdh\/li6ITNqbAUKD5VP36UcQCGHjjns76jtEObwnxdGvWcwrGrB30gPmA9gVveYFJoZgNGjhNopD\/VlQrwgoQcYImOGder9bGNwA0+6bQkWoqrGdIA2LCaDK94bk9YQ8jlX1nMw98\/vx34rsjcFYnRpCMQw+D2MOdWi70Q5hZNrdVlNWouZmgUDlPhijbLG0Z0XV6+9qQgl2cVgCF4KOWE4g\/+E82qDFAc6ceSRgggvn0VQsB1nxRHA8DUIo3ONh3GGxPdhzoCVyg24lbOeNMFJ7D+grym7KU2elnUhshNiWYxePIr1NNb3H2DESANQGZclzHi8TJu68GA3t5meibvO0lt6wZYailM6O3MWPfExyIzl9GMQxNCGoTAkl7ywutIBXzhMa+qmSZ0HOP4w5\/BRUbAMGZx5RQn8k1eHwKZg9hooB77Fc9KEn4mKJblekvCZ2IyfZrXvbaq7bVpHTjOc6gnEuEU1NWcN1sR4ZEr9XHT0aTjxyRKq3iYWkLS2Ba\/W94dt3wTSjKcO4n5U5L+DZHknVrDR3lpq3NqLfCMhF+HKMHcgaKt01HF6NaVBL1\/2U85ABkfF\/5OBYxl0C+Rm71bHMHuIqJsyUd0s9jAcvRRuviGcQQMAJPDRH4pq2qb1wj6Xpp14B1TML1PUusHDqVWGLsUM3AvxEcui\/Zsp74HcHjnuKOCmaTSZHNWIxL+V74P8NLBGx1AZoG8LBE6\/ngc2jLxQ9JlqYFToPMkIIUtSgiv7nZuoIWVI0PBd4lv6KzMiQzZ6qO9rXNATxCttF90pmJaB1baPC3eCvE2Eps7fVudiWlT0gUJx6BEtvQaNndUZqCZMkMAvz2UjtkGhRxjfGuRHbjaBDTDuaPFLidJP3WnxvaNB0nPe6CGc2AQ2\/lgmfvcu3Mlki8gd35V3UQTZ\/jGik6IpDhINxjTmsydthr7zR0hjLJddf\/2MpJttmUDoGfjkwjLxnUto15aw+VU6lJKmqXl8S\/frB0Fk\/kAWcEO2uI9liweHhtbsk2HigrmBOoBq7FElk9T3BVhPDuBeXHsnxNwDTE3gpzWQmlriWiEl2rDvBl4bpqJodTZy0xLAuLG4UQg\/md1AsFe1jyy\/q5TXPNwAWvzhcSAG9FaO5PxQRtKTd6g8VZSOQbUurT9j71GREQWr6xUgmHrteMyspCGOtwjosky\/SMwktNoQvucU14cE5b4zRCUib\/O56pevohAZrYh9Mo4Wk6sC3qcVb23sESf3rwRulUGux3zV5Vzk7hR0ez8dr8tnaVRN+VIJ2d0U1cVp0ai2yoUP1ivU5Y2ws7hMxWWgHz25rsETUiqC2uIrCVnGPqv0AAsYhkZ19Ytyfzn\/Joi+rxdHHKcg+LzVY1C7pStQgiXztd37ZEy8Lopd0OI5lIazCLRo2bVTdXFWyJWdnEqiRhi\/r4qkhOane+yWpcdN8jQEzCKYGZaNFVhwkjYJN2RLV9WtA6+4X83Xt4LjEjhVi8PN\/zz1Ei2FI6ZY9yLHC\/j6wHyCA3c33C731cg0Nk\/bln7fPcQ7B7KHGrxisU1ovcc4+WL913PschOuvqudlbax94Vwi8l8kkwhjAFdUYR6bkgR9fT0Ww8VcKizkGaH8z078cC\/JqGafi2DWZHwJ2\/5Acm0inTNX37C0yJU\/ib+Ss3txvawJrYXea1Cpa5bzpSMU9E2eWzK4zjeeFoDfabnRU74fVjjV7TmFZPXDaVNucE5QFi2fKxjWnztF0eyJ+ZSXbDsCh\/QE+4MPiGdBdjEbuZJ9f\/O8gosdOau4uz5w7kniv9c9l4vzuW3GW61saF8lhEyAQC53Two0ZaYUh4spSJ6A0V0xjAGF2+PrYwJ6kYkTQvf9Jv0FwFsumIN3x7AIomzuTnoiijQB7YPejr4fSQQMkwzZcMXiSA8KISRNVnossTEtYe6QNqgkcmQ40yDuJ1QHNSXAa4cluk7s4MogpP+F6BDgFoKxlTMyqW71Ebgpx7Tg4jqAbB2DOXKs+gjO5jcdJsaYWbWNpv9jBNN6rN5gzaiMIIqx7Pg1JVIeQoKHJxkt3u0iZ2okyi4zPFQeTuJY48E0MJDWCc1d26e95r02BuUi6L20FpnBDIcRMxu+RsS2KBhDSQAPLBZA7tzA8R2pZcLYGcw1Jg85LeIX37aRXryrLNaH0OSADd5hvrw\/nF\/n3FKIJr4HgDc6gQXl1xJSCvqMa\/auDmFYsPolA2DBo0CYOG+bkFvV3g6sS7PQQoCmLihkuvt3yG0e2cQVoou6EQ3D3aYZMnHZIqRUrsrzifWT0H2j4hj+i7ZZpt2uHvRs1kc0jL6Su9tUG4cNhVDDdG1OSj8coOg8g1z0xNXI8Hgxr8RPgZaYdjEzfSjQJ\/fFdT+W3IAmj6q5BpZ89XZKMAPOnL6O\/kZwAIu48W\/zJiLB5D1tiaEMvlKOT6c9K969vEpx4qVRAaEiixkrwP8l51R+HTJc+OlsvPj64qhNdci+US1fQ3vuW0Ruvz+SlzZtE\/i6qpFdjc3B5OzlaDUbJwIqDTfa+n62j1m8Jj+oe0RS+\/4mod5cPcrPw7qqWDo1GKseuSMmPCX4toIYxXwkdo9P6lmqv5d7J1jT3aIKFa+TnPhvPlM20qHlgkwDSEMTqnrV6jTGeKWLip6qIKHJSN721xuTajCXYtwry4OCnsZXMLkJT1i+twsdOAGR+MJzvq6tEQYbRUU5j1TQDamOqxFZ3BwJvu9DTjNeLPDfWRzwuuRRR\/xjQse+4i3uCNr52LBWLf5e6rPRw9wakRtcEwKR90u8ORY2Twa5GMAvpQMpsL+fJX8cNkD9OVDsKjy90B8xzxs4OvCZpeS\/zx4UB\/oTrkj35ZYv6tw+gR\/cDr439LFu\/+ORdl\/cD1v\/xeN3RKIV7VzHDwYFO4gTSxdlld9vsAecBTKzTbsyRmIZLAjdqpDLp8Vfmm\/wvG7uAwwTdSo\/YSsaUH98ffJJKslkq1zztv3QTEcPWCYnhuxzfjf7J5+BbliofKjSQzDckRRdDlKw6X6P3RNBVpYLwGP1Pqqs7pEE7MP8Pgc0YawnfgGpXNgPc8YFz7VPVu8rDsjQN3I+ZRiC2FV+TG8XgHInHPTP2Rdn4IoNCyCQkQ1NWOFXW69YviRdE5BPoghh4KYnnjGBaGLrO8UgtubwnfYtimLkAm7ZRGHsm4WpONy53BBQLyfbCvdRZQV1YnYKDlDSmFPgv\/b+6bxgAfNbJ2TRyP1qmpErn0PVfWdV1LB8KcoYE1ciX0aeC\/Qr9uUC3D6wGgwZGvbP6tv14R4Pg4aIPmZ\/EgbVdEg3bqNjLK8aOq93sYhlMi5XtPiA7KrEbfqAEBzhHrcMxPdFAngnIqyzzai0\/bUlkbSAONSQU\/w\/+HxXeR\/1Sqrg+Du1F+ErlDJmQsewRtRXpETQUIKTlVM4+3CyynXGHwZTSZxP99S9zBw61zL2LCbUKcxzcTJN8Wph6+9JLZ3PtjWC3gA7dGNytWmGlZWqq\/NK+ykaliE2Gx5oVNUp0lTEmkV9estOqRcbZ4LiGpk8Yfa72sFduRdEzGIQPgPrkB2ROWXZ\/jBa8INt8Ru02QnDmjuV3SHG6vlyuN01p53P\/yePOBg5QLOVEpzd2cpEbplz71oN5CzAlo0bTUJfs03p5ilnxlJyVqjQKotdg28PeE1jUGMp\/4fNlr8ShZ1FqSDgJowiBPyCc9kDveipSgnwN5omIb2NnzY7iWnQdzpFaME15CbQ\/Kn\/OvwCDATX1phNmBVYgHEWIYBLbvUc4PpxnVLhbLzSLpvEKv9HSrgimJKegAozmZGo395u+DuHgCzcqoZrlKNeeHYda+tWpCeIOcKReOZN1u85noPNfiJSi6iULo6\/50Q7hr3lPUltWK6W7EhTVvXuaI1Di4TnMbzxxJ106guuAzS\/91P+TEkHedkkgbgfLLEHNU3T0Fnqeci+8\/RdS13oSQ+sAMSZf1GKDoSc+U7L62TS0j0S5KoPpQf0\/tbGAo5Xcxzr37cRjn0XJAF2vrtGlbAI+9F\/t01znwn2kK1LnU+PuVr\/NdEFhtyHvlgAe5RloR3JpMnLEkpouk+cznpmNYGLNs9Y319ffN2gpOy11312l\/QEiLRrMcgyLzH0MUTQihw+XEVQT15C3PD4XrcB8uaxTPpCImL1NSddPbx\/fRuQ\/\/ixK68N99kczgUWnvEDUOS+0eLltW95406Vszu51pL14K\/pbpu0jQ0toZPL6uRhCggZbwGDKwlM9aGKVrHVHA7pV7CcT1Z4dZcRuUrP4yQcThUqTer9dqtlMM+ZsWFN8Prx2fW7zdJBou8EuFTU+HggUQ+5y7KOjP9KtqWBAfmXXwa1K29BYOmonsLjUvUb90K\/dMN3z5wY2cD81dLCzsZrxNytEgXD3mQEv8GP+050RTUrklAFzeMidkjWu6aJBv32G3x53QugCtUn5\/Jy2NPORPsKiHiipijMY1VQFNbwYpPMlg93leCFh5kbPNqaKhCoXPmEFIIDwPXYv3GXL4RIka8bpdYmOEl3\/qXlHoDzln47NKpkQohaR1TNKu\/4rd1GK8BpG3HapVWpG5CJ0GD5+RfrPS6Rcfub7JLBSIxDte7qwGdN4GI+HB2yD1iKNieJgmbEh5gneP2SGhwqlPEnmp+WTLTiC9r12T85bXGxUPt32ugnptfFcR2fIXJlmTkqoisisxqgLxJxRgUodhXKe3I78pPuZcOtnPo5BUAVn6lJC5a\/kcZy8Gc9ljIod8AWoLcU5RSYdC\/Hrv3vTGOkbkhBlnPe8cEiG+6Cb7FfI2\/5Kxsiny8R7Xtm+Q2ylFzu4dRq35aOHH7rzVtFxr\/oOBspKEnjWjpsIkA842zrAhpxP5xzkFgW+y3ZjAN\/EP5YXCiIiJuIygSCW+N0BK\/UMEiKLtjXUOs+IkjhyhiAA793QZZhqFmceEjCLwqgoERzFWqQ55BXelcPn9EB\/birDd3n5uEdI2mZTNQPGm6CgYy\/2y1u0vhXe84RH6CdKWD8XqRVeV04Eglwi5jZ7NNBOtIJZVhrHJztvlHePeOzx7kLdVFvAP3G5iThnj8DbZy7NXjG8x7p0K5jlwQIfC5S5weJ5BnPvIeFRvRRoXNxxRlVZtzLmEzThtrMeB4NoJnRXM1rs6oQRD0A6MKvLL4ARHVv9hU8D9dxWh4n+yrmtUg\/3vuy9En+fvRp676kfU3IFPpUp8encnSoWj36FHmgrr3UeCYulFGGiw0jou7ebW1CA3RL9npxuyTZcxm0LamOj1gKY8bMwv\/\/2DTTtxHyHRUWIlLFBLsUCQ\/pWmYUqt56XtwnnpHx5zMWZhwZxegtYnFLWjTXGqJigE2D7hngHOqr\/OqL3GRHWh9z2qApZ4coNJNSas8VepxQNS3wWubhCbAl+AzVzCifS283\/wBJpSZKY5wN9wx679PyuvbJj8HIp2NzBAGV6pFWxMbPWbwzsJbtIse5UjDwc0M8emQ4kLKPBycyDzL9g0NLNPMZukcBg0mY4B9KO67uOPcZRHpRqhCgPjyCJGOx\/l\/57gVIgXPpKY5uP0FIdxkugIMcifcfD5FYUr0y1RJKPbNYVbK6wXYqlP\/KfdzzQDVMesmICJTqo\/zgJkwFTRZc8N\/ChvvoQ0BNWQs62HXl5lN4hlBsMTiilP422\/o9a7ZcVaI5TOIcWnT0iqzs6wHBty54wP749U2ofWjtBmSiSWj3lgb9ID93xLhj18vvwLCaXzvu3ZqNwn3UcROjnAOWbrrARq4tZbU\/\/TEtHwQ2Cwy6yPdGaznaADhST7ngMRAMIrkXvwlrAKZlwWhFCfxAm3h4pMiBrHUcNL4rmSg1a9htjttzQOqXd8lFP4YvHq18ItNgdGM+Y1\/2nZ9Dpv5snkPGusZk6MtEYTXepDGBSqvgFt7jH5kl15ZYWjIJOQcXHM2kbXqEgDHilw9TFba04JaPXKRduRIQXsLRHGJSFF4dcTld9\/PKc5l2CYYmrEihD7PLCC1k9iQGzI2r5\/uiZMjDocUBOc8IJPyiYCxtidQ9pqiDyFAZBWwJhZZai6YrLve5BxIvmwRebQs8VZhJvexuj6cr5MCeLOTeABviqeJDQm11Om6+Er0xANpDF3F4cuYSvfy2iKCCdT3m0zWCALs+btejbYP6kTVS1DMUC2mLLKlLsZcZsH2DNRqnRtNWzEI0+PyxTymnNPfDSn+wX\/HMgK6Q8ptzdhhQP+es8TCT+Hh7G5Yj5gvHI48girfx9bUqJfwQWIwJbx43px2Vu5QKZ+60Wb4vEgqep8RCBuQNsbyKRjaBuBMPj5c8lMH5kqjfwFemnt+pSPXvF6ZJer\/ZwzU39fz8TNLy4WWJmkGBEKcFrteBjONg77O0Cmid7yiINxHStMxgAFa5iTkE6H5mmm8RY9e\/qs9sCi+ie0LNktDEoR1YBR9xqDnsS8w\/jNlxIoyxH7FPq\/JYFjecMfNE5qD9wrPpM0\/FSyzJkFQWU5bKnDp2fIqX+MBWBMhGygubnzBqzGDK93H3FUQ2ICdUgzaQ6+Zukxvv2er9L7o7ojXUTgCxyaFw7OCMba4sIRBMgrD0NfulCmeqDTfmM\/FHEQuTElS5wlBezPq9\/w5JsB0wk7Ci1v8qT\/1JOZGPw5IdxqSzll2z2gA6X7BYp4QdzO4mhE9u2zioZLIoANdmqQFNck0WS1Ojb9Z8enocwfHDIPv19lNigWKkHrSs8cg22GOhjnmQsPzgsw5l1CIv63LMZK6b2DJfcQNHCvBpMaENPJXlH0gLppkHSTkGed3LfiM6D5ShPF6chWCDs\/RcrDXMlrZtRt7eRFfjT4oA6mG7U84Uzx0ZKjLxkAC5i762mtpnhIEqC7FgZSGFjBfNn4S7x6nXXJ+JnKxiW1sbsfPf0N28Sh5KV2LdBwV99CVWizSmZM4ZmhZdqhWRCDitlMhfi0Ay2\/3mEwTUI952Gb6alloO48HxSoyAxHgKWxRg73wiYZk6hRqP\/+0TekZLZPB+WPw8h95VBY2d0Gb\/IaD76tpNO45pdURa2q+UerhATeCy3vJRCGSA2S\/xR2yGWSOeknMTD7GDt6FoIdk0Eo4CDqugPqDlc8tbRADNcxKquczBt4\/zKMAKz2Cav8X4reTZPFpBnpEJb3BXMrdP+nzRPUrgjQcBaV44viLNsv48WILjzl5o3FL3OVupRn\/yM\/uEapsp5YEdRzCHwWW4TIxzAA7BYWq2YYnzs8zvST1RntkoGPOOYhfUVdSgnuLkn+yhF1KUzrKyMe2PvFkT+pc7\/xeyZi9zZCDyTDHD69zS+qGdKC+1cXiytWVmHePvyJkplDo+BoG0FYjMGfmy3gZ8ZjXlnD593oCpkvvc0yE5nFD+9v7CBw3KayxfsXAz18K5Kn5mT2Dn6EJgKGK89MmdICBwI1IexkUZe7BVkGFR1fo4nrN8E06m0KM4thEwuDlDCKwdvVjunMi8U4\/jaBUmQF\/1yq8U2\/yin8Gespu6qCEbwgI4w6MPh5rFU06XHeJThh2MA7qDh9hdmlb7t2xhSt8\/Z05cqkBpHRrnEoohoWIUpdgCPP7FbAoNbf12y\/0RGLIdQpE2QU4zS1Trg+8V1cb+MoFOx0OMrZs91bb62ukI00UNnOAiNrCCCFbW8OZIDBWV2LaGPTapOy8Zv4MqZClpotx2\/r7ayVrUtHmLaI8zDKxsBVRHjN9Dc+POisbkDby\/JHudMRd6DE0OC0G\/Mn9jI\/1doK6kvnYIDHzxyWHyxTXYwHtpV6lIQO88MUEkgRJifWY513xV+cwY8sDn\/++RZ0e+v1QHvhacrDidqxrvEaFXRjSGeznrHPmMx0y6TVB7bknFnRUUDPpmXOE3LQlPjeJ2rcKF5fXOyQ3d8OEWJNeJlRazb4DeKKV8grxQTUgPHRwDTK74leZtvSYg6rLeAnVMB0g1N\/f2MUA2ZWcmHnV1XqojsIk8B+6zzcuRqqoDLC4LokUVxVt1gVZEj3d5CIpe+NjagdRGRBPmqOf\/pao7ENK3CwaKOHo9ZLAENpkjmYshQf01hywpTjPOrP7LAddDu5zLXy5AmmDjEBBnPlRH4KtpYIjSB3k7qxL5O8KItvA=","iv":"891739a81344f41d113a15b366deaf8f","s":"a00331145149a206"}
Share your thoughts. Click here