Social media provides retailers with a toolkit for enhancing, influencing and personalizing the consumer journey, but 81 percent of retail marketers feel their methods need to improve, according to a new report by Boston Retail Partners.
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","iv":"edbc286015acc3644fd005a024dd5469","s":"a0aea8e2991bf344"}