Social media provides retailers with a toolkit for enhancing, influencing and personalizing the consumer journey, but 81 percent of retail marketers feel their methods need to improve, according to a new report by Boston Retail Partners.
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","iv":"f6710ee2fe28f0e5b396fc220542037d","s":"9f3d8bcc4ddbb999"}