Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"6cd1a8cc0bae097fceb259ba51cf1483","s":"8dad253c7f2ab357"}
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