Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"91080fed9aa196ba4c33656c3d61d6f5","s":"b0aa5c3cd4ba214b"}
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