Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"820ee56789c24b9fb7413e108cbb4b9d","s":"14a8d48ef892112d"}
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