Marketing
November 14, 2017
Chloé was founded on the principles of freedom, lightness and femininity. Image credit: Chloé
By Jen King
BRUSSELS – Luxury brands are in the business of selling dreams and aspirations, but should they also be responsible for standing up for societal issues?
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","iv":"b8d098183c62ca6447b55be8f5106c3e","s":"1d5a906da35f361e"}
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