Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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","iv":"e01c778382c8b56f6b9808dc80ee0a74","s":"bd0e7ac836a7639f"}
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