Marketing
April 18, 2024
New survey data from Ipsos sheds light on how consumer views of luxury are changing. Image credit: Emporio Armani
By Amirah Keaton
One-third of all respondents strongly oppose owning items or engaging in activities that put their wealth on display, according to research firm Ipsos.
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lYZAK\/Fscj\/QTgVffmk3aWVCEFwbk+DzyJYOl\/amIa737MzyPeji4PmSpYZqkqP\/sXK913isGzr7i0bip1UvJ8S2UDQCi6I4wdHGo2SsT8WKrX\/Hdl1Bv\/Mzhmt+4aasNlPO0ExG8BXtSlmHV22G\/9v5EgcIGBItPpQ0qrmqA8FXog7MSiDW\/r3APgk66f5W9Vu\/0r17B2Ow1jKjtK61LJfJW73TURKuAhw2X+T7kLEzESYOOFx+V57LTJkKNXCuUW7rnAZXwLeLFg9daPCVTvN2cvCD0xslGNEuy+Q5e0lkIcK8GmUa0o+\/l2s2EgaQL03D7tQNGXXbnjF9K5Wwoxbg8kr1Q4o\/35NKD3WyREhdD3ddyx4QGQSgcmFuiY8FghnGWt32jMrAMInlbWePxMawkPg7VI3MXKNw2nyYIJWA7P7FY1Ab9a\/lbSQBKxx7I+FJwpvHSUjSIxDgqs9\/g\/rsitBUg48xx3MW7mpZzkbag7kB6sN2KfwqCgnLq2fvjzFA+3LdHnmj+K3PLFfxbIvKhnCUrfPi\/5XkjsxTZ2SQZeMC+PSUDM8HQED0d8F8Z9BnKlyKH\/puSNfL3HeWTqaIcOgkP40Gg1t19Y+YUIbmk+4ZaP\/SMdMoRaH\/fX0RA5nANzBT7v79QV4trNsLxBuYjQcJ\/VDUx0KJLitGvFIgPw5XxqbU7T0SJt+lhVIMB5kc1POLy8YEnoUW\/JE7qv03Jc2vaOTKKcXJHe7lq8ITGBHE3jM1Ty6u6kPgXaccRZWNUcZvBj7K5lH\/UI58TMfA7aTSMHbkmBIXJq1Xz1MeT9fuV9AHlDj8EWgI77IoLTpbbw0CK50AYVdNfI3gwXL3SqiOChWrE1NwteEl15bci08tQSpAfHpvb+z8WAgyDeLQCyZeQryvYqxSntVw2b8vC1Xz9HWTXp7nGPrDaqKmm9uBsuPT9zUqEz40nsZMLCeIB24Ph39Oae8gyerxO51IUKKk2ErVG4RDVWUW6iAUpZXbudX9WtiBsktEt7oM3asBixBgOx8YEgbxyAwzY1ZBgLmBk2bjts3ZgRzhOnyyvC9+B\/L71uo\/BdkkvGsGx956KH0pGy3IM2TjXqfmtpLHwXryhU0zaNJTKKx5FLfY93WeXB4KKNuKwm1oqr\/xXxQjEs0lmb5Bz5d9bpPpt0lT8J0hwQ\/2ZPaWzYqnOW8wXMmqT7d7ovYhbB5GQbufIlOzCJfJKta\/g4ifG8D2OIfPrY+gXoKghvBoXjVL2TwxR2it9YC6GM5Rv6vT0gBhchElLb\/94rPZYF4AitTHf6l+4XPWcPfLBY0ft8cfg1f1sD3eHQyIqHajEUOohjro4D+lrsTqPFHosbzcP+iPngO1XwY2nQQ6M1ZyW55wSWX8pPdD\/t0M6hfanyTSbZ8FNHYQHKlxmdeYF3gdzlRz8\/eEegPLwwlowuV\/8vzCzANc9kilN\/5WaNgznT7on6gfdDzDgED8YGnxFi60eQ34o6ymHbNcs7HX3KI3Mj+ahXXG4zI6K8DDVk\/vpT10XoKEHBZGGcz\/6vIoL3udsxgdM+RSTFmTuMGHJtemNEwOQfyM88BRX38\/v8v2QIppd69of07XToHfi6UyBKWdQvmjCnXeI4+9N1eC6ysnkq53fVrqAyP9huLddQbsImIYq6Pr5efE9QW8bXn6PSpAG\/dALo5eNmZ4rr2n4wOBcq6geZhZWIuhtZpEO5icw9C2IPd9QzsrREilhLQvYZ1EyOwpPsTdT+eOhrHNwxVLUd1pfVWvml07pMd0JPLSzKHZEdtH5PO10VN+42eL\/5BStiCgGUXrMYbZE83SUTgofPP0DtHAUL2C84n23EZtxHCk0558PREyXxKeWQWruCUfRZZHdz7U7rJfOPOQPF1fz5h0Elmv0dawW8LrCDTVLWPSGNVWjFy5DNDpLgKED43vDFK3CGtpPtebsjMljFkWa7505aE7vg7CqOhYWGnT+rwfypvFEeugb9Y42eMumQKkaFPqTaz1RZSXG26R5Gazc\/VodDTQD5h\/Yz6LZKvzcxbB2AIaQrwAXizjtNP85V0iyPiDklOCE5Bd2mN2TbMmprg3dEECZDVjDo4qAwxxNDk35QYfTUwwiIL9lCkQp7rQRxPJhyatTU0pXgmmDnaJUdrl2\/+vKJIjEkt1O9uLzq+r74VgSBAYaYA1X6y6sfsiDSeWFYBfPPjerYGFZxQGP6hzQkYNdY3KiE5UP2AQO5R9pLc5wCkRqI1LwVfBQZmckbHnLpwBWOxFaDXYbYgy9KSjYQUmStXEDxYVfS+B+8ZtD8kfStS6fVzOmO87vVKlcvrs+A9AC4FPMqY9KFw7EFRfpGFytj0Pcl\/zwXrZNhkQQf6CdGUcBWW1ATMPmlaroBii2sqzOvu11GrnyGD0f7rXX3qjSWdmsZ1FR693HjfnQmx32A3TMxAfm4ht+MOQjI52huSTCxzPd3WmAEZUzLdtrzRezH4xJ8\/ZwJPB4k4LYP8WPb3icFKZ1aSV2EtFd7pyc+83MMozsivs3EMMnthDEHHodddVcJpU4Qe+PKBNCRMT3\/jv0iPZVH0ptCWVp3fVMeOnEBTrs8wvnyHimlMwm7lDFQTTWdyBRsgdh5bWB62G2+ofb+l4xm+S6pzPn5Y1wYpJcQEKwrvJe38TOAnICUZ2ZIdSeKhlnClREjDAJoBsLJ6sEXu4UL6KeuQ5Nrl0g2dPbhr7QJcWOrPLGmfm+M6+3KlzwajYzjTM8IFJxCchyopFZknUU6Z998XgwzGRKoaBscWn\/gG\/8LVKDgjl2T0vLlq0yUpz+HZQJTA4zsc7Pg69m6MwP79ILgVA2S27eTaNG65vwQhyR7s9+uDZKwLocYi8aJ2Fvkg4RyIrnTh4g2WFygWEurgssbgA7Pl519HfVh49lAqHAv468ugoTFey6T2yMY\/nYV8iOBDlZZ26dow8\/g6WFYLyzfCWb9LqChK\/g\/NnlYhAz+uBIq4XA8LshaIpwB2IUZ2\/qEhCE88qdhTit36XcvqDBUdtjtpyQ5cWkA\/HRnLy7q3vt5YHN6Z2QNKKUQqnGd4PDJrOd21xImPT9tFZOMhhdAKcYmsDEMDFugW6dWE0KnoLUKpVxNeNw==","iv":"2316d7ec6c63cfcab3dc42efc921f096","s":"8a4da383407e123b"}
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