Events/Causes
September 23, 2011
By Rachel Lamb
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
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RMr1OvvxjIKSjZcEwoBMclkTvx2JGMFDY8QS4ZttMOpflnOBCDNj7MEBlYI+3wnbfHUlL3ZP1P0EtH5o0hAYSjMrMDfJ7C3yfecKDI6EMIhwOk0C4io1AXAoOTr4NMCGft65esYJ1QMkRR74o+jOReDT3chTbuABt91oXzgVDwW9ZJx6T9wXe8BTCXMvayeHafOrgztcZc2C2cEyW8kQUDmSncmfOaXmlEhE5fv27aGiNFk1uS4zn1fnHzNxXjKyfvVS3fE5eatFGyfZEDC0DHIf5BrtNbul1bkBkRm2jWBEttYDy7CExriXnV8Wh50bRnS2QA5v3yFBKqniizZWJpXuxHDFTup2nLJhGjH85rDhcrBBYExPkS518zDMWiYKuYzqxhH+Md58R6G\/ZS3rZH6KKXPwpKe55TsN+sEuolDwuM+uR\/8R9x28M3lPJsaetAA+ikmupLtoiLdweX3obYWVUaEZx12mw39qUkPzLrNMa2hOhSyVjc4NYpDM0hoC5q9fb71MVM5sD4rDDYQKT6CdFogBd5rS\/Abq04T9bhGF1kUnoYeobre84Jtnb0cbgc1jZRLc1GR4wmYCSvzXSlzpQdBynlp4+HO3cUfHChrultn8Qz3x6iL+rAyCrAd9QMSe+EiTNDiZLVYMpxy4M5qteFMfRggQrOD\/Qu7HrqVbvv1aGC5u2WR4aVALAVhP6ujQ7Z9dWJb41rGy1tFdjk3RSvQ4wddwhMlyKk+PxDetm1le1aQEpj1yaXLeJta2w11z6Dp5wNtQEGZPGSBMJsan05B5dKKsDe+eNm1JLDkUV2D+c8J2NSYWGGEembeyFVJ5\/Fx\/b8WRXFCN9frAfO\/1DNcfCwh0zpMHoCSzSgitrc22iRca46Ubzixzh9peUgjxok00it0CQSGsvi97FF4Vz6uY5uvvhWEFSK4YUNroyfrZSkodHrQXhyEeLA43nx6diTlx5j5wCUR7\/p3h0AnUYEJ+2djYlGudLZTpv0GWU3DZd9TcHjawW5EMQFc6dVsnN\/dy2M+wReNKaiKzJCxJPoRbCXxYIZjTqDswsOlinDcp7RbsUHQKXtnYW\/m\/kw6\/dvf59Z2PSGuZqRVWY+\/vdKsBn7uWzAMuxNycAbcXqRLwF2oSVpd4eUE+xrZgTO24Wf9aFBqhmxsTUECicBrL6hlEwDPh4q9ND8SZ5xcognEUduO+tA+\/kjSqh3\/lDXbXazy\/XU1MDCOm514tRptnkaSKlPK1gUjVY9HhyJlGamr4lgexxWZ9guGzvkUv2oBoyP6y2y1nqzR8hDfvsor2P9gFRHy4Lmdc1ji5KZCRQn92onvTyIb1TneUxnTL66v4O6\/jEeyku4OzOWEN5MYesy11r2KoutSQwIOMLOxIDxjHVYFx9RH1vHqM9EP5hfKiCRfEk4eGJF9bqBmPHyCiLQ7Z46N3JqfvA+ozcd56Fvma28qmEQOGWVaMHPwVrfaiRzToH8uIxgWD63jExsEzUFO\/BxK1iXGv5+RMn\/OThBc1Cxk7\/ImBLZj3my\/VioPn+QtA99YIaFsY7NhgirtGEdV+dy+eBATkeJ5qyawaRZocAh5CTcx\/0vefs7jEMBWK4cpa9f+RfB3v6r2vutyrTbHtuYRU2pzN079cDC0BVkU8HyGa67QLVE7nKBHpYaj2USygK+pkihRXfcx4Hd+R\/KHrEok6R0SjURS90hyVC7+bhokussymHrAd5iDZlF86JToNqxNqpHCMzULT294JqvM+Kved41HA1gGLpPIN0xfdgxZoROff+RnVcHPrx7GWq4RP8TDyC6nZBinUwL58aiusmtGysthf7WPAk5r9VqiLyuOFCD+6amXEIMR8fb4019EMtJPZMj3VxZO+UZgfU9LSeSWNymWHqSpmy3HLDdIwQC3pAm1q9awNXGWhO7vdHXRJsvCzDXe2fXIPsMWGfS2B8utFFQzhyijUn+WunFd\/W\/U2Tjl2KQ\/vyiorn0qAHCA4jL7O6nwg3zNf+YH9LQ18CBKP\/+32Qh6V\/J0DQ\/RX9cu9f3UQGuJ85C1XVOrPAtrrbN6ECH\/gFbZz+CNlCQrX8+9RMfkrKFDY+IoovZw\/1J7qpogXDqYxBmOyd7No9cce1bjLG5cjQD\/k+MoQd72liFvsNW8KXzx5FHIiYJE1DEK8IjSiMiInaLOsfVmiUa4eVVt4kPf+tR87LkQa3\/X\/BGTIQPGkex1ERjKI+Sol53p2qR4uS6h+chyV6rIrbT7R66CEyK3x5x64IH2\/MZYlNS0OANL3gJGEyYBns2ktLyTFKGo57ihStZgKPVHBO3ASt5hWQYfPLqjSFgftrnH4xgjwPLXZ7JRDxlSL8apWxOD9+bU0kXNZFpucrCFh412iHRO3VStiJ9N87y6i4NnD8hH7vq9pvShSGDZVkDbLe4TywTC850x6cW8HvZzp2D3XChJNl5werFQeKnpUWfY1PVO\/PtAOhbANd6VYGSt2iagaRAFcT\/Oup0+s4\/lcWu8zYCxdo4gjGeey2hLbRKzDA9tZL83x9ne7naqnXCrR2sjsp9A\/CinzBkZ6Bceo4zIUv5OpyPgRcasQPD8R8gBsKndI9X\/SP9ca6ltiGKwyMwbqEYpRiLHIkySbCbr9YpTPISYn3jv1OIsFhQr1iUJxHAm6h8r4JfBOoUgftRMpKDuHjQxnH3tWzlvC18TxCTerfObOknTGSRx4cnaD7wjxmT\/7aMWvhFwpWaSAQfrY8sRHGTyxRXg7K\/5wZ3115DQPYkMp21FmoVQ2fafquR3stJSGWIg3xUAHMlAVFa96TJrdfzVmj+Ex+ZssjK328d9OhMHlrtWW30sgLiEvnnESlVsowMG\/GsgyK98yL3AhksDc2aObVT3HJiFQtVJ\/DRoizvaw8x1NDF3+QeveymGifXdPEwxBJmkAD7cqVAXFogZ7m5BqRUAcm3e8YqfVIApq1bp5jEzuh6886vt5V24eRbKiNnbOD6YRYFKayS6q1abZJGUfrxinADBW6ALkUDxPuDpdT\/8sVpjQzjuRRu14n4\/k+FmX6ZAAsZqPE0N6hxCTiy90CqMfUFJMdkeEbrU\/RqiNzcWf9t\/FjCmkzZkiQ1+eHNLXpdAYHMAIOApRiQvb4HOswIBn24RFQLjeghDkue\/L4BWz9JvH+gua8wP5IdIVYh0QhojMm\/m3vEAoGtRIyObHp5oJiEvHq5S3I\/YK81rK9aoi+fqDQvJxNpVTji24LPjFi9JcKDxXrI4lV1vYFGFiyi1L4ec+DKcVAISg+0923x4UUcP2ecxzfYaw\/8ptowFB9Wc+YYTDyUCL\/Iav2Csti2jmmlz6JhC0y6UDIwWS82mX2r6WsvoRzqCemvu6tcXEfDfsaYBPsLrRbJSljfRSd39r5iRiv2xkWNxZ4L7RAN2J+QW3OooASZ7ddtH68pKpuQ7iMOPHs7d60haJALZU99MNE7O7KGdiDJw+hq0Abc\/caMlQJ1gsNT65YvjGjgHLMlNljs5TSlw+ryRgQD620Cr819Tt8DoFrfevfXXYcgimg3C3bMnaiZ3EGf2DCgclUzVN1WzZ3LYF\/0dq+kx\/KPXjdwopDnnoOTwecFseZgRJewHgHKTOrCWdpWEwkd9vtB4Drl4rjnsuhDUnPPd1OKZvhyLyqoDyY1lLgSKyFQ85Fcp0623JhGBnMm3J9MZ4TMBs4O4ASPr2P1y9Xf62t9FafB7LbBFLSWPk0hX1UbOMhXDc381g2DN3u\/IK2nfBilySZRDegjB99FB1d+TI00F4wJYkHv6ZMZUtuCojGPjF+ccmQdCNMTc\/cm9NEZ0PRw1EBGb6HaVUMKxURTeUtvu1zupIjPKrtWl6sGlkvFTYBMjdYXRNqQOaBi1kjWoeX+5875cpWg96amLE0WHrClJvA281aolhmAMO45YKHZNAc0mvidcfufl7XrcWodHR3zsB1CV01JF7ZSoDVBXLhWoq+uVGuJW0\/wXRXY2H7JG+YBHIo2abcyXdFKKgONYNZWvfdehy+IRHnfpKuD9gLQpJk2GsAkzhvbA3w1dryk+XWQE9KGAbHOLUevZe2GDpJU4DgVii4DsH2h241Q\/0nJxv0d9idS8TB14epk5Bd8kH5zyEmtOmdXb9nnY2VSff5mJI+UwKivPJ9W5j5xEJZ0tEpbkCW+6HhIBl4jXARsTMogJOGrajRR\/6y942eTmC3VUeBncf6Ud9SE9xHhQnGaEm9kRFxpx71csaCU+wI2I9zLmMT2FAGxlVUIBqBKSnILMzUdhhAWIE51FNQSFiR5KaARDau6PEZ6fJ7p3lOiZZGK\/rJmkp2bAGBFKAWciPxWl0Dz\/EYF4q9Mlw7nxWal0ehEyQu1wbezViKItNVQubM2NROw+i2rZav1lmaCafTbZ8ZllY6iHeO+PWXihBuM6juWlQS0esL9etSS7wk6rMUc2qFqm7PHVE+fkaIEL9j6UYIDTpzn2xbLB\/LU6+6F\/iSh984HhIS4\/tXe9OCXKfuaQv9ozFx5X3SQ\/Dh8EKz1a6XzlrIes2HDxrpcGGQN6vR6H5hjlnqMzvaMPLJet9klA2eeC2U7qs0y6xbqaqzQv9zeF2ZzOHnb3ZwxRpuLcCJv3Lbfx239ufuAF2qpBwCw4BmbU7Moa+Wp8iwe8Sjj\/WofyUp\/SunqfDYDgzJR\/wP\/Xe+Egf5a9a1BAcbzThfMjD\/TrYP0bePrR4GdT7N5IRZ4F5iL\/9lkNwA==","iv":"e202488373fcdcafe73acf66d543703f","s":"b6ebf78d33fce3e3"}
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