Events/Causes
September 23, 2011
By Rachel Lamb
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
{"ct":"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","iv":"87738abc8fac0e400f03f7248d3a3409","s":"ec5b98235f432ca3"}
Share your thoughts. Click here