Marketing
March 29, 2022
Shoppers are increasingly growing more open to sharing information, especially if something is in it for them. Image credit: Unsplash
By Katie Tamola
Consumers around the world believe brands could improve their personalization practices and efforts, according to a new study.
{"ct":"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","iv":"992fed041ab81302411a7af9641edb0f","s":"7ab1f52ceb31e9f5"}
Share your thoughts. Click here