Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"98a16970dec91b261231b93db67841dd","s":"0faa58807331e308"}
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