Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"378e030a4c900c4bc01da44f2c4c2f2f","s":"c737289c982ade91"}
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