Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"95d056747f4186d2d1607c7f9283f199","s":"79d8a8585fb30cf6"}
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