Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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","iv":"62b3e80d776d7ab7f20a4ed777f30c36","s":"f32b9eac3d233277"}
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