Retail
March 6, 2018
Mobile commerce helped boost YNAP's results. Image credit: Yoox
By Sarah Jones
As more shoppers buy online, a brand’s mobile presence can become a dealbreaker, with about half of consumers saying they have switched to a competitor after a poor experience.
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1FCM7hks26XGiAtV1DLwNlLjJQk2flOvSBhvnAgReadXbNFbUEKPBsvEjrcydGfvv2UtrfmJ1DcXqfCi6E4gbUeokscoRtB+oEz3J4bDi5vKSfIZECYmlPSH20txEu93xnq+30lhx79xXN+5hYp6mpJrlZqMu7VYXOE74m5+JlsPNQrUSIGDAG2hOocOYfGrjzOaU2S6hGUNEY88N253Z8SK\/YJGDcIQjpKHxsiaBmuJGo5oI\/wsLN9xY\/\/lGNuvIsfvB1FMX6uKIgjaLN0OrkRZ05oo6e0zMq1rgrw2FRrsgX2kDrIzQY4nvTot01hnCOnDZZBPvqT1TRwHV08NIrN20rQmQ2Si3I0yBf9nM9zOq7mszrfz9BrCucpVi5wp2C9tlbGGQpUmAGFl\/ahb82\/8gZIVBtwB3q9A06fAS\/Gtq7swfyRrF6g6yB5Ssr1lfw3+SY4e5OHIBKUKGd6zek2JzEnDHzahYnIhfG\/ucoMUQ2fp87KeoHVTHNM9wk1\/C\/O9vZTk1YKBWJBk2T88ArH0h7YQ0Fd9w1VgVOirQKtQ2kMvnNYeWnuqbrzewCxshNgUlChH8ufMT7L9GOYzEObU74PMONX8npNGPy\/nbe8HwXfic1QFF0bJZqj1jOOWJ5AHNtCKX4NZuyDIJ0JZUQ\/DntvyrkH1BdiS8rKYm36g8LtKYrCxwcnwPpg72QsyseFK4IHBCwwR68mzT11sPf8Dm9\/UOjbPOYl4ngj+4fgGWaaLd6L3UBfzAyK012qzA2T88BYjZUqwnIdrEbmTuJp+SbHrtKc0zh6U1W67yANSdLBIDB\/sH7VPCOFPVUMMnq57vvCgh07L55EtFVGXrWVGaw4r4XLow7VpRpWwuN3ZhJdK01E51oHZLiBebWt6Ds80hgaQmmXfdK22CUQCEREfNPFzqmn1Ch8IE4rufncjRqQveWS6pQsbpuM885PaWUkAxXhAm4UrG1ZeDg29zHUmkJXXyTvTiKjO4GmJVAYRszhwmKNe9QTlMGWCSLqVlen2yEL+oHPH1A9rOldk9AlNWMFn\/cReiiTDgJc5Id7CDi9vCdh6C1djE6UW7ImEei9asi9+A2WZK4jsTgjoOUe7B6Cr5VVwzm2aR2kcbz\/Ktde+pSxv\/VbXJgHd4+\/HTJJGb2sJeIjvhXlHEZ+m4n7wpywtaqutqQ1Q78iif5MYkded1y5V3oYmjHxREwzqtcU60MOe4WSV\/RrsDieWUd3E2nmE4ubYp\/5EDz6Vnmmi0CCTg9D2v774OI6QHlY0I5Bb4ldVvrAXikkxmQDLNQmPtbj84iGly5FV5T7yHiB5g16xXJBunGxpkOUVQjvdm9wbbLNhL1xsUS4e\/9LIUQ2WvWeS41znU3lAvrpW4Y4vTmymV4cywOF61cCEqQM0ps+mTlvqnpeSSmc3iwYzy6xw7a+OYrijEJD5zlpdaxyqXeHySZvYe+\/BS\/us1+OZNrCUC9x1owQ7C8CHsGsbSJbPFUtemIgzGDr7wOT+\/PSoFgqnWtyaJWOmS6zmS\/7t8h5mFlrpMwdxnNq3uGK+y439CogSo868qRi1P4zg8ppzfmDOcZtI4aJn9Z0sywWBE1vyFKv4PQDVo6WteobYGcxkYjlQbU8hrw9jG4SU1TUsuNKfbGeVaUmEvLX5qOZRwcSLwEgwC7mgzOf9gavcXI4oWkg9pX+A686WqxLDXyPJMOkriDWsJtTlGFXHeFvWEyKIED3z0vY0ASGzeo5hu2r4xXkcO9ObRzqDxtw\/SuUUPigGUpxUuTCV5MwfRxVON7KtmQgpp3XY7Wer72tqT1jhj54M64fq+3SORqFTvKgkEuvmydffTdGxiXa0ey7tWcrzwGVGY3VC9EbNuSKhZmMLHlpoNI4R1zDjhGcr2UGRCQVDPXHBPGKiXF7TCNXavZV3lvTmARcx86Ibw9ft1F7PDPa0EtYv1fZsLwhxznAXgcGHz+zZkcoyoPlEbqQeNxsw5aGDUY2ZEaNEFd8\/NKhudT1GgpIPhJzf2RUHhlcwjJBHfU+JP2TC8ysQOs1G5LGcuWN9SPJo51E\/unmkt2YzHvzjPwzyJcs5jresEOpDAIi0\/LT41WlbEe4V9EGRJyEH08V2M+NQa5dWHsHa\/cu4xvyKc63fhOrwjabJ2UTBRS4UgsbHylh5xNnPQd6+vnx4cM6ICsHqoOSJsmlMpa8AxzlvtpzqSefSw\/BOpWRPNcWk8WlpkAvYzltjDRvJwvrGzyTpDk0yUD6Fa2MhR6ffx0EIqzYcbeHuBlH9pA24ACp0pkM\/VuEVUFM67l1RSfDBbJZjHD2zstxCaMqBb8XTyhFPOFMlEGD7LP6cg72UN1KKpPiYibrAZ6BHxYMZBbW2xVLOd6t8\/1BeOBWfZjswWWdBRWtDyhloyljN0jNvDzIJyA9SeAwFlWU+t6+lgjgYD6c5JkRcaOLs0ONelbl3ZJAKJ\/lpefkgkDFbIYiL48iru+7krxMqqz7fspUSUMzCEKyhrEwNIY3J0TK4lEz9Ix8jqa5suyGhiTB6hufftEfwumhP\/JY+ULGzDlFW1Uqf6zWh8k6R6Ehi8nmZFTYVUyCVbKUU7\/H71c38l++Ax7TxhaGCkhsYBKbhy4ILF6ln2jzvl4F8WDaDxWxMPRIkKx+pAiC9kC7OaHbymiHd5IYmJ3lSgPJlsohKFGgFKhZXLPCciIkiY1vXEU04dEYjptR1L1vAHrDzVwvXWdKy675Jf+myd7fJ0o4cPk489FMXm6lERGc8nAFU5bRX+X3juBtuc+3BgAJXrukp+ARvS33W+9rgx2295xB8zMLNv6R09jLOP7N7NdTkhOwqpKQWPHoP3YEg8iXWIplT3KKsq+fHb7q3uPH1c4bWXuOaUv9KxTrx7yG9FJpudca9O7b\/bgawseSv7NH9EvXDLhI6ZEtnKsFsFX05D3BaFICBntnr7K2OHmj\/TFT9DBfJJo23mnH2r28ayXaZ8vsNlV4jP22NkwkqVKJGoOlUkkuDPToaUNhK5NqrjyhtYTVz1Xl6CYSXDhk85TpYv0SrXiveLKCPNsJ29c3F\/UwUSkFnuAX\/mX+EZqzMY\/VYxLdkxrPFPf8e22h0sh\/fmoL+ija6gwDoMfAi+8c5zQVORp8cq1pSG7MLK0S8XB85BEq\/68soKSratKpKqOvKId7uS8TSWKLfWXmIW\/3vGW\/ZnYb9bBnPAJultbLy7GVskcA\/SEkwe4fiwFSfW7ChHvrnjSk+8u0S8oN8+YTdwa2Ik\/+3JuxY7G2ICoz+7mMQuJmnktTXWdvvchnMp+mxadKSuZzMe8Gpl6kSkiaTMP0GYTd\/X2D62Tea5SLJn04pZERKL48trCTS4Q7GAI+kIy70SfK\/aMqGs51nik\/CPzfj6ocleGq0iPnHp7zIZibSr3reOYRMKFrWP8FcVeW\/P\/GtRdmJrc13onAiJkWphDsjh4+HhIyytwAhQSc3hleMgGdD1raITvhMvWQ7Lv4O2XTxTsXH7zBe9bBur2Nf3ygEi0J6epf65wYdGRJ6wbFKDZETHo8OcsbsqQ660Nx++cLtp+uGmaiVhJ1iu6duFN02QPiMQ\/qNx2LpaCbyhSHdDyYiPoHVLNXdFVkkhZxo5MlRZpIKJxij340hgaczJWQLC00HdGZS2f13uCwwRED6Y1u4JibdGGd0XQ5Dv4XweUvEdOGL4TLejrOMQEb\/16ff9e2bKvibdGVAsLEqMCdX+Hl07L+QSoshfxXfuhUfcaY0IQFIkWtin0AXp7xUFMxKhXR0OLx6rAuzVcKfizDkEAvfRa8T3GxIyhMVQERspe9WRSL1GKcLeBPWPAybYOH9D8LnNsZNqetFb5QlhQuysiRu+WDOZgGi\/F31FSV0M0t6rcrcA9kRU4\/pQVVdMDvFst9Zn0k\/lKec\/EpSHws3GmeEsqYeZ3bu+Ofpl9a4R5OIHWGj\/UTRKTveNC27FvvqwnEnkcWt1x2OngE62UlfKh42sL7F6Ktjo5VEDpJYuyblMcNkdJOCIA+nF+slXMbx1WG0e+cyX+fvR\/ukuPImjApspfMbtkyuhPUa5TmD0K+e5o3OrjpaMTY7uSGsJRrHuRUNfvhI43ZJhjMacg19Sv7Kczq00sD2UKFd84njsjw8LzXTCTLhYbNJ7ojSvUE1KMVzSvf2nrch6fZjPjKQmcucJ4oLetB8NGmHmP5F4BwEcmDP3UK+j1b+iI2qxSHR3eL5PLMZcjvy9ChnO4OugRbR1ca3L9zUDiW8mT7adLnxbmfuw9t6R07I4\/Zqy+fGZWgOsRbCAvsL4gPQlJuTjCgbi7vui\/AGhYZ8kXps2tt6eDHBpU968Djgwxv1q1H1LQurqPi\/nbVY7EMtIn2aUTX\/sUYYT2iLJCJad8jEmt2Af83lxeqdVm+NmQ0ZZUJFhbF7SLPxiMxfcW1Bkhc\/NJc0gEuLWMxloetzwFiObLNnKWEmvtPIHricCxrvZtaBppOe53VE0ebaJgKUF6Jfe+4yacUFfDx0x17ADJ6llPbBccalgdUOEjyL5EpkdOCmKXZsPDaAFmCTnCGm0W4d3WF1nff4Ib3bAoAQ4C4u\/w+HHCegrWYP16CR58Od6nLYlyGauvko+nnGAUZ4M1PQ1mHkgOKfG8gh94na1gw4IKyEPgHDVoA56n2NKNLX\/vffXEHQz914iVujPgHwnKQq8tNTOSHSVEDsSy6hGKAef5uCZEG\/xEdwaWFejfGbVwESeiZdkd7dj9TeFBQquZus\/fZiNvq2Qf7LmmmBgP3D4zkBJF+SEwrtqg4DV27bmR+CjGDKTY4sCJzSae0AYp5","iv":"4b99aab426cde8f04449ec122fd57c4c","s":"1ba89543aa1c73b0"}
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