Research
October 1, 2015
Image courtesy of Michael Kors
By Jen King
Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
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","iv":"7b101c54f4d673631d426ed36490c811","s":"a41836f947a863aa"}
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