Research
October 1, 2015
Image courtesy of Michael Kors
By Jen King
Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
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","iv":"833762dbf05c8cd14037c0602aa1d5c3","s":"970594cacf234ca2"}
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