Research
October 1, 2015
Image courtesy of Michael Kors
By Jen King
Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
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","iv":"72bda019238f21bc80794d3d498f08ce","s":"4382b2230199d0cb"}
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