Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
{"ct":"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","iv":"224eb5fc70fc56a1f9b3df2709523e6c","s":"329df8e582d3a4ce"}
Share your thoughts. Click here