Marketing
May 4, 2017
Image source Moda Operandi
By Sarah Jones
NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.
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