Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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","iv":"0d1015b772756c1329bcc19524086ebf","s":"850b090deae76ab3"}
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