Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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","iv":"8040e0716f05deaecaca65f2e39a9acc","s":"66ee19c8b7d2ccbd"}
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