Sustainability
April 20, 2022
Consumers are looking to companies to be transparent about sustainable practices. Image credit: IBM
By Nora Howe
While sustainability is entering a threshold of standard business practice, protecting the bottom line is still of utmost concern and some company leaders are skeptical of the profitability of planet-first approaches.
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","iv":"d427dec4b499dd9c1d8f4a38cb834f71","s":"c7206c043bfe4c76"}
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