Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"7a8d59ffeb8f15d40509cdc013c71aa7","s":"6462b67e6393c61e"}
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