Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"a18ecc9af5eb58b028a572e5b9393908","s":"0b3181c42f600114"}
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