Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
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","iv":"885060129130745589e38fa8d6c04c3d","s":"0691adadc53cfc8d"}
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