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Research

Consumers are fiercely loyal to two brands per category: MasterCard exec

May 15, 2014

Affluent consumers know what they want Affluent consumers know what they want

 

MEXICO CITY, Mexico – Consumers only shop with one or two favorite brands per category, turning to them for familiarity and ease, said an executive from MasterCard Advisors May 13 at the FT Business of Luxury Summit.

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