Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"67fa28e11ad87c167f4b47f873ec2edc","s":"5976ffb828b4fa94"}
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