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Commerce

Consumer services are an essential element for luxury brands

March 30, 2015

Four Seasons bed Four Seasons bed

 

By Kay Sorin

NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Women now represent 13pc of global billionaire class: Altrata
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Pomellato reveals exclusive residency at Bergdorf Goodman
  10. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
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