Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Consumer services are an essential element for luxury brands

March 30, 2015

Four Seasons bed Four Seasons bed

 

By Kay Sorin

NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
VIDEOS
More Videos

MORE IN Commerce
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
EssilorLuxottica, Prada Group renew licensing deal
Boucheron debuts first Las Vegas boutique
Bentley Home expands footprint in Saudi Arabia
Vera Wang sells IP to brand management firm WHP Global



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman