Research
January 5, 2015
Social mentions drive passion
By Jen King
According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.
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","iv":"da9e8a1de31ad04839109e032cd0ce9a","s":"3ecb8584be9c7e4b"}
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