Retail
April 23, 2019
More than 60 percent of shoppers consider other consumers' feedback. Image credit: Alibaba
By Sarah Ramirez
Today’s omnichannel consumers are craving more human elements in their shopping journeys, drawing them to user-generated content and personalized experiences.
{"ct":"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","iv":"cc06cd15ddc8be27ece008882b418dcd","s":"e8b67f3151e5f6cb"}
Share your thoughts. Click here