Retail
April 23, 2019
More than 60 percent of shoppers consider other consumers' feedback. Image credit: Alibaba
By Sarah Ramirez
Today’s omnichannel consumers are craving more human elements in their shopping journeys, drawing them to user-generated content and personalized experiences.
{"ct":"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","iv":"541c279915b988371ee564cad442f976","s":"afddf96853374b44"}
Share your thoughts. Click here