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Multichannel

Tourneau exec sees paradigm shift in retail

June 30, 2011

Tourneau Facebook welcome

 

By Kayla Hutzler

NEW YORK – A paradigm shift in the retail industry is forcing brands to change their marketing strategies since it is no longer enough for brands to sell their products, rather they must provide an experience for consumers. 

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  1. Wearables, AI at forefront of 2025’s digital trends: IMG
  2. EssilorLuxottica, Prada Group renew licensing deal
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. The RealReal opens retail location in Houston
  9. BMW sets record with funds raised for education at playoff event
  10. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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