NEW YORK – Brands must put consumer needs, ease of transaction and joy from the purchase at the center of their business model to compete in today’s market and to raise profits, according to an executive at Forrester’s Customer Experience Forum 2012.
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","iv":"537509b5a7e9c05b0c26c767fd04ce1c","s":"17e2bf21e77df7b7"}