Retail
December 14, 2018
Retail has faced disruption. Image credit: Neiman Marcus
By Sarah Jones
Despite the potential of leveraging consumer insights to guide merchandising decisions, many retailers are failing to effectively incorporate shopper data into their planning stages.
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","iv":"3812562223aa0b1468e4c531a37c064f","s":"e1d300960c47d0de"}
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