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Marketing

Consumer-centric advertising models seen as solution to commercial aversion

November 3, 2016

Bang & Olufsen television Bang & Olufsen television

 

By Sarah Jones

NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
  2. The future of successful luxury brand collaborations
  3. Breitling spotlights Top Time with actor Austin Butler
  4. Moynat, Saks present M Collection pop-up series
  5. Chanel unveils new handbag campaign starring Jennie Kim
  6. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  7. Bulgari reopens Via Montenapoleone flagship in Milan
  8. How culturally-aware influencer trips can successfully launch luxury products
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Zalando launches partnership with Diane von Furstenberg
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