Financial services
December 19, 2019
Financial firms need to focus on the fine print. Image credit: RBC
By Sarah Jones
For financial institutions, visual branding plays a critical role in gaining and keeping consumers’ business, according to a new report.
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","iv":"f4f6012f8cc2b2ec9c1e903dcb9efd36","s":"a586831be93ab685"}
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