PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
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","iv":"d0357424186b45f79d201a7d6d7eadf2","s":"76268cb28c4d80a3"}