PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
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","iv":"14ff129744c270401579ec4bba029582","s":"5317f8b0269efad5"}