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September 15, 2010
By Peter Finocchiaro
Conde Nast’s upscale women’s magazine W is undergoing a massive rebranding effort that includes a shift in editorial focus and a revamped Web site in order to attract new advertisers.
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","iv":"08289efa05340c42385ee651a62ec0a0","s":"eea0c0c0685881c7"}
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