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September 15, 2010
By Peter Finocchiaro
Conde Nast’s upscale women’s magazine W is undergoing a massive rebranding effort that includes a shift in editorial focus and a revamped Web site in order to attract new advertisers.
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","iv":"de2d98b53cef21bfe26c039882f5fc9b","s":"a7176fccf1d49347"}
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