Media/publishing
May 3, 2022
Brands are speaking a lot without saying a lot. Image credit: Condé Nast
By Sarah Ramirez
Consumers have increasingly higher expectations around community, and luxury marketers need to foster these connections to be successful.
{"ct":"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","iv":"a74f91084b6a01a157ee9e53437e8e04","s":"fa46871082213f46"}
Share your thoughts. Click here