Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
{"ct":"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","iv":"17a80e5fe8fc990e3c5b6e934f7db63d","s":"c6bda5217bf17742"}
Share your thoughts. Click here