Media/publishing
December 14, 2017
With an expanded data pool, advertisers can create more personalized messages. Image credit: Condé Nast Britain
By Danny Parisi
After two years of growth, media group Condé Nast is buffering its advertising platform Spire with data to help brands connect with readers in a more personalized and direct manner.
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","iv":"70857ee7172b6fe2628bba9890fb9bb5","s":"9109a99ec98d9a9b"}
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