NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"842cf3ef564886286c66ded9c9ea7005","s":"966508f9d6b66956"}