NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"bd6a1ed600b3e99235f34bce59e650b0","s":"60e1bfc8654842ab"}