NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"f520432dfd669a1eb8f5ecd77cbfbc64","s":"23818d52ac35fd55"}