Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"152111bf2db3d80dd92c969c0cf4452b","s":"2621d12c0946b8e9"}
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