Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"5c8c5a24c785b959f379a97902b941d6","s":"47c1cd9ddc4905fd"}
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