Research
December 28, 2015
Lancôme promotional image for Gilt
By Forrest Cardamenis
Beauty marketer Lancôme has the highest digital IQ of any brand in its category, according to a new report by L2.
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","iv":"44d765c3f37650e13a94c3a20943f6b5","s":"bfc3c53653ae125c"}
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