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Aug. 15, 2024
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Retail

‘Compelling product narratives’ critical to retail success: report

August 15, 2024

For retailers adapting to an evolving B2B landscape, there are hundreds of customer variables and digital elements to consider. Image credit: Saks A new report features expert insights on how brands can stand out when connecting with luxury retailers. Image credit: Saks

 

By Emily Iris Degn

Wholesale ecommerce platform NuOrder by Lightspeed is making the business case for brand storytelling.

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  1. Stuart Weitzman appoints new global brand ambassadors
  2. Luxury Unfiltered: How AI undermines the essence of luxury
  3. Guerlain, Pucci unlock waitlist for makeup capsule
  4. Inspirato names CEO as Q2 revenues fall 20pc
  5. Four reasons why Japan is a top Gen Z travel destination
  6. Cross-cultural collaboration from Baccarat strikes artistic balance
  7. Porsche uplifts successful ballet program
  8. Fendi opens new boutique in Hong Kong
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Orient Express opens reservations for Italy's first luxury train
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