Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
{"ct":"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","iv":"2c193736a5d613f72e9f6abe72947436","s":"1003474a61bcc571"}
Share your thoughts. Click here