Marketing
June 10, 2016
Stella McCartney's #PopNow campaign
By Sarah Jones
NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important.
{"ct":"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","iv":"e74cb30cb570c44c4c612f61a9aeef9c","s":"6660751eb47ee28c"}
Share your thoughts. Click here