Internet
November 8, 2013
By Jen King
NEW YORK – Executives from community-based social platforms Vimeo, Tumblr and SoundCloud shared how brands can create individualized and curated content that extends beyond the average campaign effort at ad:tech New York 2013.
{"ct":"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","iv":"8da8085b4cb3792bbdbafb6dc1c3f9fc","s":"3680c56d65327817"}
Share your thoughts. Click here